Ladprao - RS reaffirms its position as the leader in Multi-Platform Commerce (MPC) by rebranding its “RS Mall”, targeting both on air and offline platforms to win a bigger market share in the 150 billion baht ecommerce market in Thailand. It will also strengthen its position as the No.1 brand among consumers, with modern technology and world-class innovation. Special promotions are prepared for the high season towards the end of the year.
Surachai Chetchotisak, CEO of RS Public Company Limited, said, “Our Multi-Platform Commerce or MPC is a new business model with the concept of new and limitless business. We have been successful over the past four years, making RS the leader in MPC. We have been growing steadily despite volatile economy, fierce competition in digital TV and technological disruption.”
Today, RS has announced major rebranding under the name “RS Mall” to expand its retail business through all digital platforms, in line with Thailand’s growing digital economy, which is the second biggest in Southeast Asia. An important factor is Thai consumers’ behavior has the highest mobile data usage rate in the world.
“Today, our MPC business is in its second phase and we are expanding both on air and offline channels to reach customers nationwide. Our main goal is to be a platform for various products and services under the name RS Mall. We utilize our strength in having our own media business and strong media partners. Our call center is strong and provides great support to our business. RS Mall has more than 200 SKUs of innovative and premium products. For our sales channels, we focus on online sales by partnering with Line @ and having an official page on leading ecommerce platforms. Simultaneously, we develop our own ecommerce platform. RS Mall is a platform that offers a variety of products and services. On our platform, we have both our own channels such as Home Shopping and Direct Sale, and partner channels such as Thairath TV and Workpoint TV. We make use of our media business, both Channel 8 and COOL Fahrenheit. What we have is big data which further drives our MPC business as we are able to understand each customer’s behavior. We see that there is a high chance for existing customers' to purchase new products after gaining confidence from their current purchase. We have also partnered with BTS Group to offer a full range of logistic services, both delivery and stocking, operated by Kerry. This one stop service gives us an advantage over our competitors.
RS Mall brings together our strengths in MPC business into one platform to meet the needs of consumers today who do transactions online, especially to buy health and beauty products. This rebranding approach will help raise awareness and reaffirm the RS brand as the No.1 brand among consumers, as we are able to meet their needs in every channel and platform.”
RS has joined forces with industry-leading partners to pool big data, such as BTS Group, the operator of the BTS Skytrain which services more than a million passengers per day, and VGI, a leading out of home media company. Our partners also include Thairath TV and Workpoint TV. In the future, we will welcome new TV channels to join our MPC business. All of our channels are well-received by consumers because our products are unique and high-quality, with more than 200 SKUs to choose from, such as health and beauty products from Magique, Revive and food supplement brand S.O.M. which offers coffee mix for men S.O.M. CMax. Our products are well-received by our consumers thanks to our constant development and new innovations to offer better health and beauty products. As a result, we have more than 2 million regular customers and growing. The data is an important asset for us as we are able to use it to develop products and services to better meet their lifestyle needs, bringing growth to our company.
“This rebranding effort is expected to help the MPC business grow significantly in 2020 and push the company’s revenue to 10 billion baht in 2022 as envisioned. In the last quarter of this year, the MPC business will see tougher competition because there are more players and products. We are confident that RS Mall will continue to earn trust from consumers thanks to our high-quality products. We are investing 10 million baht to train our people and add more telesales staff to better service our customers. We will become the No.1 brand among consumers and the top platform for both on air and offline business in Thailand within three years, because we can spot new opportunities and have a deep understanding of customer lifestyle.” Surachai said