The health and beauty market is on the rise in the last quarter of the year. RS brings liveliness to the market, in line with the higher spending, by introducing three presenters “Fai” Weluree Ditsayabut, “James” Ruangsak Loychusak, and Pete Thongchua to push the sale further for its three brands Magique, Revive and S.O.M. CMax. The company reveals that there will be many new products added to the market, and distribution will be expanded online through Shoppee and Lazada, while its telesale channel 1781 will be further strengthened.
Ladprao - Surachai Chetchotisak, CEO of RS Public Company Limited, said that its Multi-platform Commerce (MPC) business is doing well and the company is hitting targets as expected in Health and Beauty, Home and Lifestyle, Accessories, and Electronic & Gadget categories. The success is due to the management of its database, which consists of more than 1 million customers. The company is able to use such data to analyze its customers’ needs in every dimension. In this year’s high season, which is the last quarter of this year, the economy is expected to thrive, partly due to news about the election, which boosts confidence in Thai and foreign investors and encourages Thai people to spend more. This is beneficial to businesses in Thailand.
Recently, it has reenergized its beauty business in the last quarter of the year using Celebrity Endorsement strategy, introducing three presenters at the same time for three brands, in order to promote the sale of these brands. The three presenters include “Fai” Weluree Ditsayabut, an actress from Channel 8 and a former beauty queen, who will be the presenter for skincare brand Magique, targeting mass consumers age between 20-45 years old. “James” Ruangsak Loychusak, a well-known singer, will once again be the presenter for haircare brand Revive, targeting mass consumers age 25+ years old. Superstar Pete Thongchua will be the new presenter for food supplement S.O.M. CMax, instant coffee blended with the King of Chinese herb Cordyceps Mushroom Extract, which targets mass consumers who care about their health.
Meanwhile, the company has also planned many communication and marketing strategies, utilizing omni-channel marketing to seamlessly connect online and offline worlds. Online distribution channels will be expanded to facilitate consumers to have better access to its products through partnership with Thailand’s leading ecommerce platform Shoppee and Asean’s leading ecommerce market Lazada. The company is confident that these platforms will be as well-received as its call center 1781 which is constantly improved to offer services on every platform, including website www.shop1781.com and LINE@Shop1781. It offers instant purchase and free delivery nationwide. Additionally, the products are also sold through modern trade channels such as Watson’s, Tops Supermarket, Vitamin, and iCare.
Earlier in September, it has introduced new products such as Magique Noble White White Strawberry Mousse Cleanser, a facial cleanser which contains mineral water from Mount Fuji and White Strawberry Extract. Magique Noble White Fuji Cleansing Water is a makeup remover which contains mineral water from Mount Fuji. The brand recently introduced a new TV commercial “MAGIQUE, win with wonders of nature”, which is a 45-second commercial shown nationwide. It tells a story of Fai, its new presenter, and how she overcomes signs of aging and dullness of her skin using three Magique products: Magique Youthful Radiance formulated with red algae from the Alps designed for mass consumers age 30+ years old who want to rejuvenate their skin, Magique Noble White formulated with natural mineral water from Mount Fuji, designed for mass consumers age 20+ years old who want brighter and clearer skin, and Magique Gravitas, formulated with Starfish V-Activating Complex, designed for mass consumers age 45+ years old who want to firm up their skin and reduce lines and wrinkles. RS will also release a new commercial to promote its haircare brand Revive in October, and a new commercial is being prepared to promote its food supplement brand S.O.M. CMax.
In the last quarter of this year, the company continues to partner with world-class labs to develop the best products for consumers. New innovations will be presented through over 10 new products to offer a wider choice for consumers, such as S.O.M. J&B which contains calcium from Red Algae Extract, designed for those who want stronger bones. The product will be launched in October, with many other products to follow. For more information and special promotions, call 1781.
