Impressive!! “RS” the only company in the world that announced its achievement through Multi-platform Commerce (MPC) by managing its strong existing media platform to strongly generate revenue and commercial profit. The company revealed its 2018 second half plan with an aggressive policy to shake the industry by creating a new community on LINE@ COOL Anything to invite 5.3 million listeners on (COOLfahrenheit)”, the country’s number 1 hit music station, to shop for its own & partners’ quality items as health, supplementary & beauty products are the global hot items to serve customers’ demand. The company is confident that it would generate 5.8 billion baht in revenue by the end of this year.
Ladprao- Mr Surachai Chetchotesak Chief Executive Officer of RS Public Company Ltd said that RS is currently the only company in the world that announce the implementation of Multi-platform Commerce (MPC) by utilizing its strong existing media platform to maximize business growth which interestingly generating revenue and profit.
The company has used its Channel 8 TV platform as a Department Stores by managing time between selling airtime to clients and selling own products on television which has achieved in effective and fruitful results.
Recently, it plans to aggressively penetrate the industry by launching LINE@ COOL Anything, a new community that would turn radio listeners to buyers by offering own-brand & partners’ quality products from Health & Beauty to Home & Lifestyle items to listeners of COOLfahren-heit, Thailand’s number 1 radio stations for 18 consecutive years that has more than 5.3 mil-lion listeners in Bangkok and main cities who have high purchasing power. The listeners are divided to 4 million via online and the remaining 1.3 million via on-air.
Based on the Economic and Business Forecasting, University of Thai Chamber of Commerce, health & beauty products are the rising- star items in the past 6 years with overall market value of 250,000 million baht. While the Euromonitor International, a global research company re-vealed that supplementary market is worth over 518,000 million baht as the medical industry has proven that medicine and treatment are only to solve the problem at the end-result which is the incorrect method to solve the health problem. While supplementary has been a strong trend in Europe and the US as well as Asia including Japan and Thailand as it protects and nourish the health from the upstream and combining with technology innovations, now there are various food extract so selecting the right and appropriate supplementary has been in the market for many decades. However, the trend has only started in Thailand five years ago from the boom-ing of social network which drives the popularity of such products and is expected to continue its growth which is a positive indication for RS that entered this industry for the fourth year.
To accommodate the global trend, the company plans to offer another 15 categories of high-standard quality products and innovations which include 7 categories of owned-brand; con-sisting of 4 categories of skincare & health organic products; 1 category of haircare product; 2 categories of supplementary along with 8 categories from its partners. During the first half of this year, the response from customers are beyond expectation, especially on Magique Skincare, Revive Haircare and S.O.M. supplementary which resulted from their high quality ingredients and extracts as well as international standard production process from upstream to downstream with a pre-test before sales & distribution.
Moreover, the company aims to offer new 20 items from its partners in the second half of this year from supplementary, kitchenware to apparel.
The company is confident to achieve 5.8 billion baht revenue target. Of which, some 2.5 billion baht from health & beauty category, 800 million baht to one billion baht from home & lifestyle products as the company has an advantage to know who are the audiences during particular time to offer the right products to targeted audiences from the existing one million customers who make repeated orders via Tel 1781 and new customers.