“RS” executive unveils the strategy for the second half of 2015, with an aim to become a “one stop service” business. It has an advantage as the owner of several media outlets, both TV and radio, which can help boost its income. The target customer is the music marketing industry. Over a hundred new singles and songs are to be released soon, both string and lookthung, with plans for major concerts and events throughout the year, to reach the 1,350 million baht revenue goal.
Ladprao–Mr.Soopachai Nillawan, Senior Executive Vice President-Music Business of RS Public Company Limited, said that the performance of the music industry in the first half of the year did not come as a surprise, and that the consumers do not listen to music less, but they only change the medium. Therefore, if music business operators know and understand the consumers and adapt accordingly, there are ways to generate income in this industry. He believes that the competition in the music industry will be more intense and diverse, from the selection of new artists, to music production. RS has a lot of outlets in its hand to present its music content to the consumers directly and quickly, and has experience in adding value to the music content and artists to generate income in other aspects, such as being presenters for products and ambassador for projects, and making appearance at marketing events.
After RS underwent a restructure in 2014, synergizing all of its businesses together to maximize the use to generate more income, it has been a great success. In the second half of 2015, the company will highlight its strength as the owner of TV and radio outlets to become a one stop service business. Meanwhile, it will also adopt a customer-oriented approach to generate attractive content to satisfy its consumers, which include those who listen to the music and business partners who use music marketing in their business.
At present, the company has four music houses. Kamikaze has grown from a music house into an entertainment community, attracting teenagers age from 12 to 18 years old. Yes Music presents diverse music content for listeners age between 17 and 40 years old. Garden Music produces easy listening music for listeners age between 17 and 40 years old. R Siam, a variety lookthung music house, attracts listeners age between 15 and 50 years old. Meanwhile, its music business is strengthened by Sabaidee TV, Thailand’s top music channel, Sabaidee Radio, Thailand’s 2nd biggest lookthung radio channel, and You Channel, a contemporary Thai music channel. RS expects that this year, it will generate 1,350 million baht of revenue, or a 30% growth compared to last year. Of that amount, 40% will be from its music business and 60% will be from its related businesses such as TV, radio and event business.
In the second half of 2015, it has prepared over 100 new singles, both string and lookthung. Artists to look out for include Baitoey, Film Rattapoom, Kratae, Waii, Kanomjean, Timethai, Neko Jump, Thank You, Black jack, Luang Kai, and Mangpor Chonticha. Major events are also lined up, such as Kamikaze concert, Shimi Club 2015, and Lookthung Festival 5 around the end of the year.
“I am not worried about the music industry. It might seem difficult, but it is not, because we’ve expected it. I grew up in this business and have been working in this industry for 23 years. I have been through many ups and downs, and RS has an advantage as the owner of media outlets, and the producers of artists and music. Now that everything is synergized, we are more flexible in our businesses, and the cost is reduced. I can fully say that our efficiency has been truly enhanced,” said Soopachai.