RS ups the game in anticipation of the upcoming World Cup 2014, creating a first-ever phenomenon in the Thai market to allow viewers to watch the matches 24 hours a day. Over 100 Million baht has been invested to introduce the World Cup 2014 box to expand its distribution base to reach every target group including satellite dish distributors and 7-Eleven. With this box, viewers can watch the World Cup 2014 matches anywhere, anytime in Thailand. All of the 64 matches will be broadcasted live, plus highlight programs and re-runs throughout the day, exclusively on World Cup Channel. Added bonus is free viewing of La Liga 2014-2015, as well as RS quality content and digital TV channels. The box is priced at 1,590 baht only and is available at satellite dish distributors and 7-Eleven nationwide, starting April 18. One-minute tv commercial will hit the screen before the end of March to raise awareness and reach the potential clients. RS expects to sell over a million boxes in the first phase.
Surachai Chetchotisak, CEO of RS Public Company Limited, revealed that in order to maximize such internationally acclaimed content as the World Cup 2014 in Brazil, which RS has been exclusively licensed to broadcast in Thailand, RS is joining forces with other business partners and expanding its market by introducing a first-ever phenomenon of 24/7 broadcast of World Cup 2014 content. Over 100 million baht has been set aside for marketing this new product World Cup 2014 box, which can work with every satellite dish. The box is aimed at attracting soccer lovers and World Cup fans before the event kicks off on June 12 to July 13.
Pornpan Techarungchaikul, COO of RS Public Company, said that she is confident the company will be successful in launching the World Cup 2014 box because the box offers both World Cup 2014 matches, which are highly influential and widely anticipated by the public in general, but also other programs related to the World Cup 24 hours a day, exclusively on World Cup Channel.
The box also offers other content to attract other groups of viewers such as all 380 matches of La Liga 2014-2015, Copa Del Rey, the Spanish national team's home matches and other RS programs for everyone in the family such as soap operas, movies, music and variety programs from all five of RS's channels namely Channel 8, Channel 2 Star max, YOU Channel, Sabaidee Channel and Sun Channel. The box can also receive every digital free TV channels based on each channel's broadcasting signal condition.
The World Cup 2014 box is priced at 1,590 baht and will be available at 7-Eleven and satellite dish distributors nationwide starting April 18. RS is confident that the distribution method covers every area of the country, thereby reaching every target group effectively. It is still preparing to launch a one-minute TV commercial by the end of March to raise awareness about this box, attracting target audience to buy the box. For more information, call 1781.