RS reaffirms its position as the leader in the sport industry by organizing a countdown party in preparation to the greatest soccer game of mankind “2014 FIFA WORLD CUP BRAZIL”. The company is confident in its live broadcast capacity, bringing real time excitement to the 60 million Thai audiences throughout the country. The official opening and closing ceremonies, along with every match, will be broadcast live from June 12 to July 12, 2014. Marketing plans are in place to rouse the World Cup fever before the tournament begins. Sponsors are already lining up, and RS is confident that the revenue will surpass 700 million baht.
Mrs. Pornpan Techarungchaikul, Chief Operating Officer of RS Public Company Limited said, “From the success in managing the right to broadcast the most valuable football event of the world 2010 FIFA World Cup South Africa, today, RS is ready in every way, whether in terms of broadcast system or business partners. At present, we have already begun our marketing campaign for World Cup 2014, and the feedback from the sponsors have been overwhelming. We expect that the event will generate no less than 700 million baht, 80% of which will be from sponsorship and 20% from sub-licensing. The strong content of the World Cup coupled with RS’s strong potential as the Multi Content Media Network, we can feature sport content together with entertainment, strengthened by our network which has the highest rating. This can help us plan precise marketing plans and we can definitely turn this event into the talk of the town. We have also created new, innovative ways to present it, along with analysis programs to spice up the atmosphere of World Cup 2014.”
“The live broadcast of World Cup 2014 features 64 matches. Twenty two million households in Thailand can watch 22 matches through free TV without any condition. Channel 7 and Channel 8 will broadcast the grand opening ceremony and the opening match on June 12, 2014. This tournament, more than half of the matches will have convenient kick-off time for the Thai fans, starting at 11pm. Another special treat for World Cup 2014 is that we will broadcast the atmosphere exclusively before the game begins, starting from around 10pm onwards, from the moment the players leave their hotel, in the locker room, before they enter the field up until the last second before the game kicks off. This special treat is available on World Cup Channel exclusively.
“We are confident that the broadcast of World Cup 2014 is the most anticipated event, and Thai fans can enjoy highest quality of image and sound both in standard definition and High Definition. RS has also prepared a series of fun events and activities to welcome the Thai fans to the countdown to 2014 FIFA World Cup Brazil with us. I can guarantee that it will be filled with fun and excitement, truly an event worth waiting four years for,” said Pornpan.