RS, a leading satellite TV company, is exploiting the trend towards satellite TV to boost the standard as Free TV with the full free TV strategy, invests over 200 million baht in creating contents to the newest two channels "SUN CHANNEL" and "STAR MAX CHANNEL". After airing only the first month, the ratings are double-digit growth.
Lad Prao - RS Chief Operating Officer Mrs. Pornpan Techarungchaikul reveals "at the beginning of 2013, the competition of satellite in attempting to secure audiences is tensed, all players have adjusted contents and launched new channels to develop the quality of satellite TV to be the same standard as Free TV." This enable fix the gap of the quality of contents. The growth of satellite TV industry will directly benefit to audiences because the household currently watch TV programs through satellite and cable TV more than 70% of total households and the growth is remaining to increase thanks to the strength of the number of channels and the signal is sharp clear, says Mrs. Pornpan.
RS currently owns free-to-air satellite television channels - Channel 8, Sabaidee TV and You Channel, which the three channels are achieved with the No.1 ranked in the target segmentations and cover more than 50 households. RS has become the leader in satellite TV in the short time after entering the industry in the past 3 years, following to the research of AGB Nielsen Media Research.
Last month, RS decided expanding new market base in a bid to win all segments by launching new two channels - SUN CHANNEL and STAR MAX CHANNEL.
SUN CHANNEL carries on the Extreme Entertainment Variety concept, targeting first jobbers and modern adult workers who love free style and interested in entertainments and sports. The channel remains emphasis on broadcasting the Spain's La Liga to serve audiences who are real sport lovers. Furthermore, the channel has increased entertainment contents such as Movie Time, Holiday Thai Movie, and World Concert. Together with news programs such as Tawan Tan Khao and variety programs such as Perd Ok Kui, Sode Samosorn, Tor Pak Tor Kham, Sun Dara and Teesud Khong Teesud. RS is confidence the strength programs will help broaden and cover more audiences' base and attract advertisings.
RS projects to meet the break-even point within one year with the revenue of 100 million in the first year of broadcasting. SUN CHANNEL guaranteed by the media veteran Mr. Ongart Singlamphong who led the Channel 8 is ranked as the No1.
To STAR MAX CHANNEL, the channel formed major team under the leadership of Miss Pattira Palawatvichai. Under the concept of Rak Dara Doo Star Max (love stars watch Star Max), the target audiences are whit collars, family and women who are the largest audiences base.
STAR MAX CHANNEL can create the phenomenon in the industry due the hottest program of Khon Dung Nang Clear was rapidly popular in entertainment social after broadcasting only one month.
In line with the strength of the channel, consists of four pillars including MAX STAR, the exclusive station that assemble leading starts and artists celebrities in Thailand and international, MAX Variety, the station has assembled the chic variety programs through lifestyle of celebrities all of the 24-hour. MAX Activity, driving by the cool activities in response to the 360-degree marketing and MAX Interaction, which allow audiences across the country to join the channel.
STAR MAX CHANNEL targets revenue of more than 100 million baht.
RS projects total revenue in 2013 of 4 billion baht, of which 48% contributed by media business. The latest two stations will help drive media business of RS to grow significantly.
Audiences can watch SUN CHANNEK and STAR MAX CHANNEL via C-Band, KU Band and cable TV nationwide.