RS is making a great step to 2013 with an emphasis on a success in popularity of all TV channels in the umbrella of RS Public Company Limited. Recently, it spends over 150 Million Baht to launch STAR MAX, an only one TV channel that combines ‘maximum’ variety programs of Thailand’s and international’s leading stars, actors, celebrities and artists. The channel also includes ‘climax’ contents in which audiences are interested to air throughout 24 hours in a response to all target audiences. It is confident that the channel will hit the market and will have a break even within 1 year.
Ladprao — Mrs. Pornpan Techarungchaikul, Chief Operating Officer, RS Public Company Limited, discloses that “after RS decided to launch the plan for new business with the announcement to waking up the satellite TV and cable TV business in 2010, we have seen opportunity and potential for growth of satellite TV business. In addition, there are currently many more companies interested in and joining this business, making the business more active. We, as the leader, see that we are greatly ready for this business as satellite TV business in our management has a leap growth including Channel 8, a 24-hour variety free TV, or Sabaidee TV which alternate to be the rating leader. To meet all market segments, the company creates STAR MAX to cover and reach target audiences. STAR MAX will be one of RS’s satellite TV channels which will help boost our satellite TV business to have a leap growth consecutively.
For STAR MAX’s readiness, we are ready in all aspects including strong contents which have quality and are attractive with team and long experiences in the business. STAR MAX Channel can be viewed through both C-Band and KU-Band as well as cable TV nationwide so the channel can reach audiences in a wide scope.
“With the business model and strong selling point of STAR MAX Channel, we believe that sales of 180 Million Baht throughout the year is not difficult to achieve. For overall satellite TV market at the present, we see high competition in the market as there are a lot of new players emerging in the market. The company, however, is confident in our clear business direction plus proactive marketing plan with a variety of activities to meet target audience’s demand. Therefore, the expansion of our business line with STAR MAX Channel will be successful as target.”
For the concept of STAR MAX, Ms. Pattira Palawatvichai, Managing Director of STAR MAX Channel, discloses that “the concept of STAR MAX will respond all entertainments for nationwide audiences with a ‘maximum’ of contents. It will be only one channel where variety programs of leading stars, actors and actresses, celebrities and artists in Thailand and overseas countries will be provided. It will be also only one TV channel that combines ‘climax’ contents which audiences are interested in throughout 24 hours.
The strength will comprise 4 main issues including 1. MAX Star: very exclusive station where combines Thai and international leading stars, actors and actresses, celebrities and artists. 2. MAX Varieties: all kinds of variety programs broadcast through the lifestyle of Thai and international celebrities throughout 24 hours. 3. Max Activities: only one station which will move along with creative activities and respond to marketing target in 360 degree. 4. MAX Interaction: with the concept of ‘Play Along with the Shows’ which opens all nationwide audiences to participate in the variety of the station in all channels to meet all lifestyle of audiences nationwide.
“RS’s satellite TV business which comprise all 5 satellite TV channels including Sabaidee TV, Channel 8, You Channel , RS Sport La Liga and recently STAR MAX is expected to have 550 Million Baht in revenue as target by the end of 2012 which will grow by 120% from last year. We expect revenue from this business will grow many times next year,” Mrs. Pornpan concludes.