RS emphasizes its success as the No. 1 satellite TV with far higher ratings than competitors, helping enhance its media business. It revises advertising rates with rating guarantee and is confident in its high potential as that of free TV. It also emphasizes the corporate image of the leading entertainment network provider.
Lad Prao — Mrs. Pornpan Techarungchaikul, Chief Operating Officer, RS Public Company Limited, discloses that "after RS decided to build a new business weapon in 2010 with the announcement to tapping satellite and cable TV, we have moved ahead with business expansion to consecutively enhance and strengthen satellite TV which is a part of our TV business.
At present RS has 4 TV channels including Sabaidee TV, YOU Channel, Channel 8 and YAAK TV. They have skyrocketing revenue growth of 240% from the same period last year. Their popularity were also guaranteed by the research of AGB Nielsen Media Research, finding that 4 channels of RS's satellite TV ranked the largest audiences. Sabaidee TV ranked number one, YOU Channel ranked number two and YAKK TV ranked number five in music segment, while Channel 8 ranked number one in entertainment variety segment after TV series "Thong Prakai Sad" can highly capture the audiences. All 4 channels are very successful and win the satellite TV audiences' heart rapidly in a short period of time. Their advertising rates are adjusted to be in line with contents in RS's all satellite TV channels with an increase of 50%. RS guarantees the rating as it is confident in their potential which is as high as that of free TV. The company uses Channel 8 & Sabaidee TV to be the pilot channel that will have an adjustment in advertising rates and broadcast program to be suitable and reach the right target with an utmost worthwhile investment.
Moreover, RS has expanded the business consecutively. Recently, it launched another sport TV channel, RS SPORT LA LIGA, for Spanish soccer fans in Thailand. It will first air in July and come together with new definition of Pay TV's concept by allowing audiences to watch the matches more easily with more convenience and at a fair price. Full coverage costs 100 Baht per month. This new channel will be a significant spearhead, expected to generate massive revenue to RS. It targets to attract 200,000 - 350,000 subscribers for the first season of Spanish La Liga League (during August 2012 - August 2013) and definitely generate a profit in the first year. In the future, RS's plan to having additional satellite TV channel is possible, depending on many factors. Top priority is to have the right target."
"For RS's TV business which include 4 satellite TV channels and TV program production for free TV, revenue by the end of 2012 is expected to total around 750 Million Baht or a growth of 74% from last year. Revenue from TV business will account for 23% of RS's total revenue," Mrs. Pornpan concludes.
Mr. Ong-art Singlumpong, Channel 8 Director, adds that, "Channel 8's programs including "Thong Prakai Saad" and "Kaew Klang Dong" Thai series or "108 Entertainment" entertainment news program are very successful and leap over our freshmanship. It seems we have grown up with another one step. We get a good feedback from media, agencies and audiences consecutively and we are in a good trend. We expect to resume the number one in entertainment variety segment again within June after competing with the champion for a year. Today we can be the number one. Good feedback from media, agencies and audiences urges us to improve our channels and programs. Channel 8 will have new programs and series with knowledge and entertainment like "Buang Jit", a TV program about belief and mystery hosted by Big-Sarut and Luk Tan AF. We will have Nhum-Kanchai and Oh-Pakjira to be the hosts for news talk, "Perd Park Pong" with inside and outside entertainment news. TV series fans will watch a TV series, "Rachinee Luk Thoong" starred by hot actress Pinky-Savika who will sing with leading Thai country singers which we believe fans will like it definitely. Besides revising broadcast program, we will revise up advertising rates which we will spend to develop our content, for actors and actress and production. When the content is stronger, it will build confidence among agencies and return profit to audiences who will watch good program and series."
"Channel 8" 24-hour Free TV Variety can be viewed via C Band and KU Band at channel 8 as well as cable TV nationwide. iPhone and iPad user can download Channel 8 Application to follow a variety of news, information, movement and entertainment from Channel 8 as well.