Sky High Network Co, the operator Cool 93 Fahrenheit radio station, reveals its business direction for 2012 by planning to add new radio station FM 88 "Chiang Mai Cool Mak" to broaden listener base in Chiang Mai. Thanks to the potential of Cool 93 Fahrenheit, which still acquire market leader in easy listening radio station along with activity program Cool Outing Special 5 in Maldives, capturing white collars, its billing this year could hit 340 million baht.
Lat Prao - Komsan Chetchotsak, Chief Commercial Officer of RS Plc and Managing Director of Sky High Network Co, said that even though Cool 93 Fahrenheit ranking as the most popular radio station, the company has never stopped developing activities but always improving itself to be fresher, modern in a bid to respond what audiences want. As a result, Cool 93 Fahrenheit is the most popular radio station among listeners nationwide and earns the top of easy listening radio station for 12 consecutive years.
Key billing is remaining advertising spots on Cool 93 Fahrenheit because the station has strong customer and audience groups along with the marketing activities. Cool 93 Fahrenheit this year would expand audience base to Chiang Mai province by introducing new FM88 Chiang Mai Cool Mak. The province is the second largest economic city in Thailand. Chiang Mai people has lifestyle similar to Bangkok people, therefore, the new network of Cool 93 Fahrenheit is widen audience base well, while the new station is ensuring the sponsors confidence and increases the value of advertising.
Sutee Chatratanakul, deputy managing director, Sky High Network, said that Cool 93 Fahrenheit last year achieved the billing of 320 million baht. The company brings all experiences to develop its marketing strategies known as Marketing 3.0, which is the marketing that focuses on the values-Driven Era where consumers mind will be treated.
The Marketing 3.0 is the Two-Way Communication that invites customers to express their views and to participate in co-developing products and services in order to meet their requirement more effectively. What the company does is aiming to increase efficiency.
SKY HIGH NETWORK also gives importance to new media to fortify the Cool 93 brand in term of internet radio station to serve the rapidly growing listeners. Cool 93.net is the online radio that records highest listeners of more than 40,000 internet radio stations worldwide that broadcast via portal web www.shoutcast.com. The radio station has mobile application Cool 93, allowing audiences to listen to the programs from anywhere. The mobile application comes with HD sound, listeners can also access exclusive contents such as "Ink Eat All Around", which has been downloaded more than 400,000 downloads by mobile users or one fifth of total iPhone devices in Thailand. The online radio application is the nation highest download volumes.
The company next month plans to increase new function for radio mobile application so called Cool Privilege. Customers can download discounts and special programs from restaurants and hotels, which that picked up by Cool 93 Fahrenheit. The new function would help drive the number of new media users and would support the value added to Sky High Network. Cool 93 is regarded as the radio station who organizes many great activities and covers various lifestyle of white collar group.
The company is organizing the biggest event for the year 2012 under the Cool Outing Special 5 in Maldives. The event was welcomed by office audiences, more than 300 listeners applied the activity as they hope to be winner to go to Maldives. Additional successful events include LoveLympic Rally, the unique rally activity; "Ink Eat Around The World - Mediterranean Bistro In Provence," a popular activity providing the lucky audiences will get chance to taste cool restaurants in France with ML Pasan Sawasdiwat, a famous food critic; and COOL Music Fest "Lovesick at the Sea," a big yearend concert.
All activities are expected to receive warm welcomes for our audiences and sponsors. The company is confident that it could achieve 340 million baht or more than 6% growth this year.
"We are confident that this year is another good year for Sky High due to that our platforms are more modern and more technology-oriented, which enable us to respond to the requirement of audiences and sponsors better. Moreover, the expansion of our audience base will add value to our media utilized by our sponsors as well as benefit Cool 93 radio station. We believe the outstanding platforms and the strong of Cool brand will enable Sky High Network to achieve the goal," Komsan.