Yaak has arranged its teen variety program for the free TV uncensored 24 hrs so called "YAAK TV", gearing up for the satellite TV business. Having a strong and difference contents, YAAK TV that launched on August 1, aims to become the leader of teen variety channel in Thailand, and could reach break-even by mid of next year.
Lad Phrao - Pattira Palawatvichai, managing director of Yaak Co., Ltd. said that the company, the producer teen variety TV programs for teenagers, received a good feedback from teen audiences nationwide, and sponsors that supported all five TV programs - "Teen Plus Show", "Kamikaze Club", "Asean Countdown", "Mor Gang Mun Tuk Mor" and latest program "Boy Toys".
She said that the company was ready for the satellite TV by investing more than 50 million baht to launch YAAK TV, the free TV uncensored 24 hours for only new generation. The latest satellite TV from RS has been broadcasting free-to-air from THAICOM 5 to cover all 77 provinces and broadcast nonstop all 24 hours, targeting teenage audiences who age between 13-35 years across the country. YAAK TV is the latest TV station of Thailand that is full of RS pop star singers and artists who create TV programs themselves in order to provide a full range variety contents for audiences and their fan clubs.
Moreover, the audiences will be surprised by the special program and this is the first time that RS present the live broadcast of behind the scene of pop stars artists from RS and Kamikaze without censor in every Monday to Friday/7pm. Audiences nationwide can join the program through comment, cheer up and vote for favorite artists. The program has been launched in early August and received the higher feedback by viewers nationwide. For the first phase of YAAK TV, it has introduced variety contents in primetime, which the program are including "Narak Ah", the program presented by 5 artists, c- quint, zee , rookie BB, Fay Fang Kaew, and a boy band k-otic, PAPAYAAKZI, and live broadcasting program ARTIST UNCENSORED.
The audiences can watch YAAK TV, the free TV uncensored 24 hours on three platforms KU Band, C-Band and cable TV networks. Moreover, YAAK TV has also linked the broadcast with social media networking to respond the lifestyle of New Gen audience group, which the social media networking will be a channel for helping audiences to easily access all content of YAAK TV and all 24 hours. Audiences now can watch all programs through YAAK TV nationwide since August 1.
YAAK sets aside the initial investment budget for YAAK TV at 50 million baht, which the first phase of investment was allocated on producing content and equipment for broadcasting, which the company expects to reach break even within one year. Thanks to partners and sponsors who already bought airtimes, and the company was in talks with many sponsors, which this is the good signal for starting the TV business of YAAK TV. The managing director of YAAK TV, expressed confidence that within one year YAAK TV can attract audiences more than 10 million and will gradually increase in every years. As a result, YAAK TV will become the leader of teen variety channel in Thailand soon.
"Doing TV business, we consider the overall of TV industry still face a fierce competition because of many players. However, we believe in our potential platform for capturing teenage audiences, which is the strong market of RS, meanwhile, the various ways to watch satellite tv at present, will send YAAK Co Ltd, can secure target audiences and increase audiences base in the near future. Further, we are confident YAAK TV will reach break even within one year," said Miss Pattira.