With the first six months accomplishment, Sky High Network expects to generate Bt145 million. The success comes from new business, Cool Latitude, a cool travel stylist which is under Cool 93 brand. The second half of the year will come up with a giant project showcasing a huge full-scale concert, ROPTOR 2011 the Concert. It's expected to end this fiscal year with Bt305 million.
Lad Phrao - Komsan Chetchotesak, CEO of commerce, RS Plc., and managing director of Sky High Network said that throughout 11 years, the company always keeps developing and updating on trend, technology and consumer's behavior to meet audience's satisfaction. That's why Cool 93 Fahrenheit always ranks the listeners' top choice and also has been winning the first title among an easy listening radio program.
It is forecasted that the first six months of 2011 will generate 23 % higher incomes at Bt145 million comparing to last year's earnings at Bt118 million or Bt27 million higher. The growth mainly originated from Cool 93 Fahrenheit airtime selling. A large certain numbers of listeners and many active marketing activities the station keep organizing are the key factors to boost up business growth. Moreover, Cool 93 Fahrenheit also won this years' the most favorite of easy listening radio program. This encourages sponsors to keep business deal with the company.
Suthee Chatrattanakul, Sky High Network's deputy managing director said that Cool 93 Fahrenheit's mainly incomes are from spot advertising while Cool Latitude, a travel agency uniquely designed a cool memorable voyage as ‘Travel Stylist', can make an excellent start for the first six months. The second half of the year will come up with many large activities run by Cool 93 Fahrenheit. Expected to create Talk of the Town functions, the schedules to move ahead include RAPTOR 2011 the concert, Royall rally "Long Live the King" to celebrate HM the King's 84th birthday anniversary and One Life Volume 9 "World's most romantic experience in Venice & Vienna". With these activities, it's convinced to hit the target of Bt305 million.
"I'm confident in Sky High's distinctly policy, marketing plan and direction. We had the company reengineering and kept up with trend, technology and listeners' needs. We always create new business channel which does not only earn the company more incomes, but also provide value added to our customers. We hope Sky High Network to be recognized more than a radio company. With our strong brand of Cool 93 Fahrenheit plus new potential business, we are sure to hit this year's target," says Komsan.