RS reveals its 2011's first quarter with total earnings at Bt610.28 million and Bt66.21 million as net profit. The overall growth is more than 27%. Media business group makes the most significant growing especially television business which is a rising star supporting the company to be thorough digital entertainment network and Thailand's entertainment network.
Lad Phrao- Darm Nana, Chief Financial Officer, RS Plc., said that RS ends up the first quarter of determined working with total income at Bt610.28 million and Bt66.21 million as net profit. This means the company makes 27% higher comparing to last year same period. Earnings came from two main businesses. The first 30% came from media business group featuring television, radio and modern trade. The other 70% was from content business featuring music and digital, showbiz, film and sport.
Media business ended its first quarter with Bt183.31 million which is higher than last year same period at Bt62.55 million or 52% higher. The rising business that generated the most income was television sector. Its skyrocket growth of 109% could generate Bt70.59 million, thanks to the sixth program on free TV as well as another five that have been getting great feedback from viewers and sponsors.
Satellite TV featuring Sabaidee channel, YOU Channel and Channel 8 Infinity have also got much more incomes from advertisement. Satellite TV tends to be a rising business. According to the research made by AGB Neilson Media Research, every single of RS' three satellite programs get the top chart of most viewers. Sabaidee TV and YOU Channel make the first rank of its category while the Recently-debut Channel 8 Infinity, the 24-hour variety free TV makes the third of the entertainment variety group.
For radio business, Sky High Network earned Bt56.21 million or 16% higher than last year. Cool 93 Fahrenheit is on the top chart of easy listening radio program.
The content group featuring music and digital products generated Bt233.57 million from the successful campaign, Super Mao* 339, You will never be alone. The recently launched promotion, "RS Calling Melody Festival" is initiated to celebrate 30th anniversary of RS. The campaign lets customers to enjoy download their favorite hit songs at only Bt29. Showbiz business got Bt178.10 million or 18% higher than last year. Most earnings came from event functions where customers are both government and private corporations.
"Satellite TV business is our new focus. We plan to enforce and enhance more channels. We can see its possibility and potential to grow up. Among the aggressive competition, we work carefully on what we have knowledge and expertise. At the same time, we always do research to catch up trend and customers' need. Open-minded is also a key factor to get success. With our marketing plan and vision, I'm sure we can hit this year's target for Bt3,100 million," says Darm.