RS makes a big step in music and digital marketing by launching online service for its successful *339 Super Mao campaign. Subscribers can enjoy downloading licensed songs through website. The campaign will empower its strategy of Fully Digital Music as database of online and mobile customers are combined. Expected to be the company's main income, Super Mao online is supposed to hit 1 million subscribers this year.
Lad Phrao- RS CEO Surachai Chetchotisak said that music and digital business still hold the company's top rank of this year income. The main earnings come from mobile and online business. Due to the growing up opportunity and aggressive competition, this year the company will pay more important on these two services. The policy is to set up long term marketing plan together with monitoring the subscriber's behavior. According to the company's research, clients nowadays feel free to use media technologies and services. Among three popular technologies/media people consume most include television, computer and mobile phone. Consequently, price and promotion are inevitable used to draw more customers.
The new service, *339 Super Mao Online, is created to be friendly and easy accessible content where subscribers can download music to computer as well as mobile phone. Super Mao Online does not only combine database of online and mobile customers, but also plays a significant commencement to raise consumer awareness to download legal music. The new online service is also an alternative for those internet users to easily download music. The straightforward campaign is expected to hit the target of Bt600-700 millions as well as gaining four million subscribers from three millions by the end of this year.
With the earlier successful campaign, Super Mao* 339, You will be never alone, the Super Mao Online is considered to receive a tremendous response as well. Inaugurating on February 1, Super Mao Online offers subscribers an easy channel to access RS' entertainment content. The previous Super Mao *339 campaign provides two lump sum music download to mobile phone. The first is Ringtone Package which offers full RS and R Siam ringtones download. The other is Calling Melody Package. Both services charge Bt29 a month. The new comer, *339 Super Mao Online will increase more users and also give an up-to-date channel to enjoy RS and R Siam legal online download for both MP3 and MV through www.supermaoonline.pleng.com to computer and smart phone. Monthly charge is Bt29. The service caters for three network users including AIS, DTAC and True Move. Easily register by calling *339.
Vorapoj Nimvijit, Executive Vice President - RS Digital, said that Super Mao Online will offer subscribers a full and perfect service. With its worthwhile and accessible, customers will enjoy download music through *339. Easily register starts by calling *339 and choose Super Mao Online. Register can be opted to call to RS Call Center (call *339 then press 0). Successful subscribers will get Password through SMS alert. Then follow these steps, login to www.pleng.com, fill username by pressing your mobile phone number (the one that you subscribe) and then type password. Subscriber can enjoy buffet MP3 and MV download which provided over 100 songs. Music package/list will be updated weekly. Super Mao Online has been launched since February 1, 2011.
"Social networking is growing very fast. It's now global trend and will move on. With the high potential, we see opportunity in digital market. We found room in social network which no one fully in charge now. Digital music is a new direction for global entertainment market. It's time to establish new era of music business in Thailand. That's why we are the pioneer of The Digital Entertainment Network which fully combines the database of mobile and online customers. Super Mao Online is expected to enlarge multiple subscribers. The new service is also anticipated to raise awareness in legal music download among teenagers," says Surachai.