RS Q1 hits its 2010's target generating over 200 % of interest Fully Digital Music is the key strategy

BackMay 25, 2010

RS hits its first three-month revenue generating total Bt535.1 millions with Bt52.1 millions of net profit. Music and digital business make continually growth no matter how political crisis. Among various kinds of business, music is still the company's key income. The company moves onward to affirm as The Entertainment Network.

Pornpan Techasungchaikul, president of operation, RS Plc., said RS hits its target making Bt52.1 millions of net profit from Bt 535.1 millions of total income throughout the first three-month of 2010. Revenue skyrockets for 211.2% comparing to last year's same period. The key income comes from music and digital business. Thanks to the sharp strategy focusing on fully digital music, the company can turn its crisis to be an opportunity and make more profits. The successful "Buffet Package *339", a promotion that RS joined with DTAC to download ringtone should be credited.

Showbiz business makes 21.3% growth generating pleasurable earnings for Bt151.2 millions with Bt26.6 millions higher than last year's same period.

"Political situation mainly effects on concert and event marketing. Fortunately , we don't plan to organize any big event this year. Kamikaze plans to organize a concert at Paragon Hall on the second period of the year. We have to change the venue to Indoor Stadium Hua Mak," says Pornpan.

Sky High Network generates Bt48.4 millions with Bt10.9 millions higher than last year. Thanks to the re-branding strategy, radio business gets an awesome 29.2 % growth. Three new businesses initiated from re-branding strategy including Across' free copy magazine, A-Lis cable TV producing celeb lifestyle celebrity program and Skywalker covering event and concert function. However, main revenue still comes from Cool 93 Fahrenheit.

Pornpan said film business moves onward. This year's first principal shooting is Sam Yan under the production of Film R Us. Directed by three famous directors featuring Ping Lumphraphueng, Koh Tee Aramboy and Yuthlert Sippapark, the movie plans to show on May 20.

"We might lose good theatres located in metropolitan area like Siam Paragon and CentralWorld according to the political situation. However, we are confident that comedy film will get nationwide welcome. People can step back from stressful situation and laugh out loud."

Last but not least is sport business. This year RS wins exclusive TV broadcast rights for the 2010 FIFA World Cup South Africa. With 100% deal of business partners, the company will learn how much the World Cup business earn by the end of the third three-month.

"According to unreliable political situation, our flexible marketing plan can be properly changed. However, we expect to hit Bt2,900 millions with net profit for Bt330 millions for sure," says Pornpan.