"RS In-Store Media" announces the expansion in its business capacity to best response in customers' demands by penetrating in Bus Ad market under the "ONE STOP SHOP" strategy. It will also invest over 15 million Baht to continuously implement the project with target at least 5% growth, despite the slowdown in overall media industry this year.
Ladprao - Mr. Vinyaluck Sorat, Managing Director, RS In-Store Media under RS Public Company Limited reveals that the company's total first-half revenue this year still results the same as last year. This is mainly because it possesses comprehensive Point of Purchase media ranging from LCD to P.O.P Radio that gives better-than-expected response to agencies and brands owners regarding to reaching to real target audience, creating brand awareness, and effectively increasing in sales. As for the first half of 2009, the company has already reached 40% of the target revenue of 145 million Baht, accounting to 6% of the total revenue of all companies under RS.
Recently, RS In-store Media saw a new market opportunity from heavy traffic in Bangkok. It then decides to invest over 15 millions to initiate in Bus Ad media business, which is all-inclusive, both sounds and pictures. The company will hire DCS, the expert in modern software and technology to manage sounds and pictures system in Bus Ad, which can be easily and instantly changed. The company categorizes Bus Ad media into 2 types. First, Outer-Bus media, which are full -wrap sticker around bus, and partly-wrap sticker at the back of the bus. Secondly, In-Bus media, includes 4 of 19-inches LCDs, banners over window panels, LCD's frames, backrest of the seats, walking aisle, as well as mini promotion events or activities in the bus, and sampling. The company expects that the ad contents will be able to entertain all passengers along their way, meanwhile promoting the sales of its customers.
So far, it has started the project with air-conditioned yellow bus or City Bus no. 92 and no.8, totalling 49 buses, which operate around major city-center areas such as Victory Monument, Phra Phutta Yodfa Bridge, Ladprao, and Mochit. All are routes with heavy traffic, and accordingly the
Bus Ad media will directly reach with not less than 5-6 millions of passengers and commuters per day. The project has initiated since mid of July and is anticipated to complete the set-up system in all 49 buses within the beginning of September.
Currently, advertising agencies and brands owners are interested in Bus Ad., resulting in good response in media spending increased to 70-80%, of which are mostly consumer products. The company is positive that it will successfully make another step forward into this business category, especially with the major strong point in possessing the LCD screens. Mainly, it is because it has a huge and variety library of content from mother company like RS. In addition, next year RS will be the only company given license to live broadcast World Cup 2010, so RS In-Store Media will be the only one to use the content, making the buses more distinctive, interesting and different from others. It is considered that Bus Ad. is a new and important channel where consumers and producers' needs are met under the synergy idea that all subsidiaries under RS will support one another.
"Despite the slowdown in overall economy this year, I am sure that people need to spend and consume. Modern trade media and Bus Ad media are still the marketing tools chosen by most brands because they directly attract and really promote the sales. They are also worth spending when comparing to other media types. I strongly believe that when we completely expand the whole network, our possessed media will be the main tools to effectively and profitably progress in business. We finally aim to generate the revenue from Bus Ad investment not less than 15-18 million within the end of forth quarter this year" Mr. Vinyaluck, summed at the end.