RS confident in its health and beauty business With significant growth, it is set to become company's main business
As the health and beauty market continues to expand, LifeStar under RS PLC broke its record in Monthly sales per month of 2017 by reaching last year’s annual revenue, thanks to the “Synergize all Dimensions” strategy to offer high-quality products, in-depth media, and expansive distribution. The company is ready to continue is success by introducing 15 new products after adjusting its annual target. Surachai said the health and beauty business will become the company’s main business alongside its media business.
Ladprao – Surachai Chetchotisak, CEO of RS PLC, said that LifeStar is now enterting its third year and has seen a significant growth following the health and beauty market’s expansion, since people today care more about their health. Currently, LifeStar has three brands, including skincare brand Magique which offers Magique Noble White with mineral water from Mount Fuji, targeting those from 20 years old upward who want brighter skin, Magique Youthful Radiance with red algae for those from 30 years old upward who want firmer skin, and Magique Gravitas with a special ingredient from sea starfish for those from 45 years old upward who want to slow down signs of aging. The other two brands are haircare brand Revive and food supplement brand S.O.M (Science of Body & Mind), which offers Time Capsule for knee problems, Sleek for preventing health issues caused by excess fat, and Piera for brighter skin.
For 2017, initially, it had estimated that LifeStar would grow by 100% annually, but it had already achieved that goal in monthly sales per month of 2017. The company is confident that this year it will exceed its goal of 440 million baht thanks to its synergy in all dimensions. There are three core elements.
1. New product segments: The company is investing 30 million baht to introduce 15 new products for Magique, Revive, and S.O.M. It will partner with world-class labs to create the best products for consumers.
2. Utilization of RS own media platform: RS will use all of its media platforms to reach its target consumers for efficient communication.
3. Aggressive expansion in other channels: It will expand its distribution and services by doubling the number of its telesales staff to make sure that its Call Center 1781 can serve its customers. Customer data analysts are employed to better understand consumer behavior in order to suit their needs better. It will also launch its direct sale channel, while also looking to expand overseas, potentially in CLMV countries.
“Our dedication in every aspect has been a successful strategy, and therefore LifeStar has grown beyond our expectation. Our team is analyzing the data and forming new strategies for this year to readjust our targets. We are confident that the health and beauty business will be RS’s main business alongside its media business in which Channel 8 is the flagship product. We are confident that we will achieve our goals set for this year,” said Surachai.