RS changed sector under the Stock Exchange of Thailand (SET) from “Media & Publishing” to “Commerce” since March 2019 in order to be in line with a significant rising commerce revenue structure and business operation. Not only having its own products and media channels including TV, radio and online platforms, the Company also expands advertising and distribution channels through own offline platforms namely Channel 8, 3 satellite TVs and COOLfahrenheit radio station. In addition, the Company is striving to grow its online platforms including www.shop1781.com and LINE Shop, direct sales channel; also called LifestarBiz and via retail stores nationwide. This year, the Company has expanded distribution channels through advertising and selling products on other digital TV channel.

In August, BTS Group holdings PCL or BTS acquired a 6.7% stake in RS or 68 million shares from major shareholders. The partnership is intended to generate new business opportunities under commerce business and be able to expand horizontal growth in the future.

RS made a transition towards commercial business under a multi-platform commerce or “MPC” to fully integrate between maximizing its own media capacities and commerce businesses. The Company has been expanding both distribution channels and product categories, not selling only health & beauty products but also home & lifestyle products which comprises electrical appliances, household appliances, apparel products, and even jewelry and accessories.

RS has been operating health and beauty business under the company called “Lifestar” and continuously developing the products which comprised skincare products under the brand “Magique”, hair care products under the brand “Revive” and food supplement products under the brand “S.O.M.”. The Company exercises key strength effectively by advertising and selling through its own digital television “Channel 8”, 4 satellite television channels, radio station “COOLfahrenheit” and online media at www.shop1781.com and @Shop1781 (LINE SHOP). In addition, growing customer database has been managed in a systematic manner and the Company has also developed a telesales team to encourage an increase of the number of new customers and repeat purchase of existing customers, resulting in higher sales volume. Also, the Company joins hands with partners to introduce more quality products through RS’s media channels. Channel 8 enjoys being among the top ranks in the country’s ratings, this was due to its highly popular programming, including those in the news category, foreign series, sports programs and Thai drama series.

RS PCL has officially launched a new company called "Lifestar" with introducing of Lifestar's 4 brands "Magique, Gravitas, Revive and Noble White" to expand into health and beauty business. The Company saw the potential in the business, which has been continually growing despite the economic slowdown.

The Company structure was transformed into fully-integrated media company, after transformed its digital TV business under the "Channel 8" brand using number 27 of the nationwide TV reception; the satellite TV business under the "Channel 2" and "Sabaidee TV"; radio media business under "COOL Fahrenheit 93"; and music business which was considered as a mainstream of contents and artists for media business’s value added.

In order to exploit its own media channels, the Company has entered into health and beauty business which started to generate revenue to strengthen the Company’s performance.

The Company won the digital TV auction Standard Definition Type 1 channel and has moved the "Channel 8" that originally aired on the satellite TV platform to digital TV broadcasting since April 2014.

In addition, the Company also had the right to broadcast FIFA 2014 World Cup Brazil during June 12 - July 13, 2014 which aired on Channel 8, World Cup Channel, Sun Channel, Channel 5 and Channel 7

The Company has entered into a full entertainment production and mainly focused on media business. This year, the Company adjusted “RS Sport La Liga” to a semi-pay TV “Sun Channel La Liga” which included sports, news and Spanish Football La Liga live broadcasting.

Under the radio business, the Company rebranded '”Sky High” to “COOLISM’’ and launched a new radio channel called “COOL Celsius 91.5”. The station offered international music, variety programs and the international copyright contents.

The Company continues to expand in satellite TV, by launching the new channels ‘RS Sport La Liga’ to support the right to broadcast the Spanish Football La Liga 3 seasons for the year 2012 - 2015. The Company also adjusted the contents and formats of “Yaak TV”, targeting all groups of audience and renamed to “Star Max Channel” with the concept of "Entertainment Variety for Star Lovers".

For Radio business, the Company broadcasted "Sabaidee Radio", Thai country music station, through FM 88.5 MHz to further build up on the success of Sabaidee TV and RSiam. บริษัทฯ เข้าลงทุน 65 เปอร์เซ็นต์ ในบริษัท อาร์เอส อินสโตร์ มีเดีย จำกัด เพื่อดำเนินธุรกิจสื่อในห้างโมเดิร์นเทรด ซึ่งเป็นสื่อวิทยุกระจายเสียง และสื่อทีวีในห้างโมเดิร์นเทรด

The Company expanded into satellite TV business by managing 2 channels including "Channel 8", free TV variety 24 hours, and "Yaak TV", free TV uncensored 24 hours.

The Company was granted the media right of the live broadcasts of 2012 - 2013 La Liga Football Tournament.

Sky High network was rebranded into an integrated media company under the concept of "Entertainment Connected" with Cool 93 Fahrenheit radio station management and the following portfolio;

• “A-List”, cable TV with the concept of "Celebrity Lifestyle Channel"
• “Across” Magazine, a free copy magazine that can be found in the leading retail space throughout Bangkok under the concept of "Creative Hipster Lifestyle Close-up"
• “Sky Walker”, an innovative event and concert organizer

The Film business was rebranded into "Film R Us" with the concept of "entertainment with modern creativity" to show the readiness to create quality movies into the market.

The Company continuously expanded into sport business by managing the live broadcasts of 2010 FIFA World Cup South Africa during June11 - July11, 2010 by joining hands with all leading TV stations in Thailand namely channel 3, channel 7, Modern 9 TV and NBT. The Company has various activities to promote the project and create the buzz during the tournament.

"Pleng.com" website was rebranded into the first online music store in Thailand that offered songs through mobile payment system.

“Super Mao *339” campaign brought success by drawing over 3 million members nationwide during the year.

The Company fully expanded into sport business by managing the live broadcasts license of big sport events i.e. 2009 Confederations Cup and 25th SEA Games 2009.

The Company has started the satellite TV business with 2 channels including "YOU Channel" and "Sabaidee TV", first broadcasted in August 2009 to the viewers of more than 4.5 million households and growing.

The Company launched the new service in music business called "Super Mao *339", the mobile song download via a monthly subscription system.

The Company invested 65% in RS In-store Media Co., Ltd to expand into in-store media business with 540 branches of modern trade outlets throughout Thailand.

The Company invested in Yaak Co., Ltd to expand into TV media business which target teen segment. Yaak’s TV programs included Teen Plus Show, Kamikaze’ Club, 2 Nite Live and teen series; Daddy Duo.

The Company invested in indoor soccer field called "S-One", located on Bangna-Trad Km.4. The soccer field served as a rental field and a place for other marketing activities.

The Company was granted the media right of the live broadcasts of 2008 EURO Football Championship, the world class sport tournament that are widely accepted by the audiences.

RS rebranded itself to broaden scope of business which not being only a record company but also positioning to be "The Entertainment Network".

The Company has changed name to "RS Public Company Limited" and changed its corporate identity and logo to be consistent with the overall image of the organization. The 25-year celebration campaign is done under the main theme of "A Journey of Happiness".

The Company invested 50 % in RS International Broadcasting and Sport Management Co., Ltd to expand into sport business. The Company was granted the media right to live broadcast the world-cup tournament in 2010 and 2014.

The Company invested 51% in RSi-Dream Co., Ltd to expand into showbiz business. The Company imported international content from overseas such as international artist to perform concert in Thailand and animation/family show.

The Company co-managed the new radio station, FM 90 MHz, with the media alliance, Virgin Radio Thailand Co., Ltd. In addition, RS also extended the readers’ base by releasing men’s magazine called "Boss" and an entertainment daily newspaper, "Dara Daily" in September.

The Company added another radio station into its portfolio, FM 106 MHz (106 LIFE FM). In addition, our publishing house released a variety of pocket books into the market under Poema Book Printing House. The Company also expanded into computer graphic production business by founding Blu Fairy Co., Ltd.

The Company published a women magazine called "FRONT" in February.

The Company was listed on the Stock Exchange of Thailand in May with "RS" ticker symbol.

The Company implemented organizational restructuring and established various subsidiaries to cover all aspect in entertainment business including TV series production, advertising film production, media publishing and copyright collection business. In addition, the Company teamed up with the Unlimited Group of Japan, to distribute and organize international concerts of popular Japanese singers such as Glay and Lucifer in Thailand.

The Company entered into radio industry by officially launched a company called "Sky-High Network Co., Ltd." which produced contents and operated 2 radio stations, "98 Cool FM" and "88.5 Z Pop We Like".

R.S. Promotion 1992 dived into TV industry by founding Shadow Entertainment Co., Ltd and Magic Advertainment Co., Ltd to produce "Shock Game", a talk of the town games show, followed by variety show, music program, music video and TV series. These 2 companies generated income and were marketing tools to advertise and promote the Company.

In order to support its business expansion, the company had built new production studio and "Chetchotisak 2" building located next to the first one.

After having a trial with a movie "Rong ta Lab Plab", R.S. Promotion 1992 fully advanced to movie industry with its first movie under the name of R.S. Film. "Romantic Blue" was pleasantly succeeded in both box office and awards winning which was a firm basis for the next projects.

R.S. Promotion 1992 has moved its office from small building on Urupong Road to "Chetchotisak" building on soi Ladprao 15 with 300 million baht capital. Apart from recording album, it has expanded into every other entertainment lines: radio program, TV program, Thai drama series and movie. The R.S. Star Club, the first music fan club in Thailand, was originated.

R.S. Sound wrote a new page of Thai music history by launching "Ruam Dao1-2" which were golden-oldie song album (of "Suntraporn" Thai classic band) covered by many teen-idols. Both albums flew high like twin rockets which actually led R.S. Sound to its first "Golden Era". Thai country music has also been continually successful over the years, with well-known singers including Santi Duangsawang, Akkachai Sriwichai and Yodrak Salukjai.

R.S. Sound Co., Ltd. was established after the decline in cassette-tape recording business, Mr. Kriengkai decided to look for a new business venture, later started a music production company by targeting teenager with 2-3 million baht initial capital. “Intanin” was the first band of the music label, followed by “Kiriboon”, “Fruity”, “Sixth Sense”, “Brandy” and “Rainbow” which were extremely popular during the time.

Mr. Kriengkai Chetchotisak started a jukebox production and cassette-tape recording businesses before formally founded "Rose Sound Co., Ltd." which was the first milestone of the magnificent "RS Group" nowadays with only 50,000 baht capital.