RS 2016 MEDIA REVOLUTIONIST

Investor Relations

Corporate Social Responsibility

  • 2015
  • 2014
  • 2013
  • 2012
  • 2011

Responsibilities toward society, environment, and related persons

The company supports sustainable development with responsibilities toward society, environment, and related persons which go along company's vision that divide into group activities shown below.

1. Equitable business practices

The Company strives for legitimacy practice, and performs its duties with honesty and straight forwardness under the Company's rules and regulations and performs the business ethics in all its activities and decision makings of the Company.

2. Complying with laws and human rights

The Company stresses the importance on complying with laws and human rights by adhering on its business practises to be in accordance with laws. This also includes the human rights which is the basic rights of all human beings who are born with equality with the same honour, and privilege without deprivation or non-allowance of any special rights, or any discrimination due to their differences on races, nationalities, religions, sexes, colour of their skins, ages, languages, or educational institutions, and including other items unrelated to the discrimination on human rights.

3. Equal treatment to the labour force

The Company is well realized that all employees are the most valuable asset of the Company, and are the most important factor in pushing the Company to achieve its goals. Hence, the Company has emphasized on fair treatment and defining plan for human development into 3 levels such as the organization development, career development, and training development.

  1. Organization Development The Company promotes the building of corporate culture within its group of companies starting from new employee orientation through "Welcome Day" activity.
  2. Career Development The Company has stipulated the career path and promotion path for employees, including stipulation on duration for management training hours for each group of employees to be promoted as management.
  3. Training Development Training and development is stipulated by using the "Competency Base Training" together with research on the "Training Need" with development methods on both public training, and In-house training. These trainings cover on the Knowledge Development, Attitude Development, and Skill Development. Examples are the "RS Revolution Camp", "How to use the Lotus Note program", Learning to use the "Axapta" accounting system, "Change Management through RS Media Revolution", "Interview Skill Techniques", "Copyrights Law", "AEC preparation: Business English, English Conversation & E-Mail Writing", "CCM Team Building", all consisting from operation personnel up to the management level.

Moreover, during 2015, activities to promote and develop its human resources in many important aspects have been arranged by the Company and subsidiaries such as:

  1. Appropriate health check-up program for employees' annual health check-up that includes negotiation with hospital for special price on additional health check items and including health check-up by hospital at the Company's office.
  2. Employee's welfare benefits such as medical expenses' welfare through life and accident group insurance, financial welfare, and others, such as financial welfare for funeral, in case of death, and in case of death for employee's father, mother, child, or lawful spouse, financial help for marriage, ordination, etc.
  3. Engagement activities for employees such as the New Year activity etc.
  4. Arrangement on seminar concerning safety and sanitation in the work place by supplying knowledge, news through various media within the organization, and also activity on the annual fire drills.
4. Responsibilities toward customer and consumer

The Company determines to create and produce all types of media and entertainment portfolios for continuous satisfaction to the customers, distribution of quality products and services to customers as well as supplying the working unit to give services, care, explanation on queries and various problem-solving for customers.

5. Roles and Responsibilities toward Community, Environment, and the General Public.

The Company adheres to conduct its business for benefit of the economy, society, and environment with consideration on its duty and responsibility towards the country, society, and environment as well as operating and controlling its business completely under the scope of laws and other related regulations. This also includes determination in driving trend for the quality development of society, and environment on its own and by cooperation with the government and community. Responsibility towards society and environment must wholeheartedly and continuously be promoted to all levels of employees into becoming good and valuable citizen of the communities and society. Supports are to be given constantly to employees for participation in various activities for the communities and society in establishing good corporate culture in future.

Activities on the Corporate Social Responsibility in 2015
"RS Birthday Charity 2015"
RS Public Company Limited has continued its activity on the "RS Birthday Charity 2015" under the "RS give back" project by opening opportunities to artists, actors and actresses, and RS employees who are having birthdays on various months to make their birthdays' merit donations to various agencies and organizations that need helps throughout the year. These activities are such as giving lunch and donating essential materials to the "Baan Nokkamin Foundation" in January, visiting and donating essential materials to sick soldiers in the "Veterans General Hospital" in March, arrangement for the merit making, giving away treats and entertainment shows to the visually impaired persons at the "Bangkok School for the Blind" in July, blood donation at the "National Blood Center" of the "Thai Red Cross Society" in August, and activity in entertaining and donating necessary materials to the Dindaeng "Social Service Center for the Elders" in October, etc.
"Channel 8 Share To Child" sharing love on "Children Day" with children at Nonthapoom home.
The television Channel 8 has arranged an activity called "Channel 8 Share To Child" which has been led by Dr. Ong-Art Sinlumpong, Managing Director of Television Business Channel 8 together with artists, actors and actresses such as Mod-Napaphat, Kanomjean-Kulamart, Eang-Sitha, Mungkorn-Paphawin, Lala, Lulu, Baitoey- (Suteewan Thaveesilp), Yada-RSiam, Alice-Chayada, Nachat Wunnaesa, Farsai-Ornjira, Mii-Nakorn, Mark-Apivich and Farr-Sariya, etc. Financial donation has been made with lunch, donation of materials that create fun and enjoyment and also treating food for 150 children at the Home for Children with Disabilities at Nonthapoom home in Pakkred.
Campaign for the "7 Dangerous Days"
RS Public Company Limited, together with the tourist police with Noo Lek-Benjawan and Orm-Ploensilp or Blueberry band RSiam, and other associated network have joined in walking event for the "7 Dangerous Day" campaign by distributing the safety Santa sock during the Christmas and New Year 2016 periods at the BTS skywalk of the Amarin shopping plaza. This is to encourage tourists and general public to travel with cautious and live consciously during the long holiday of 7 dangerous days.
Other social activities during the year 2015
Baitoey RSiam and Eang-Sitha, actor from Channel 8 as presenters of the World Aids Day distribute the red ribbon logo to General Prawit Wongsuwon, the Deputy Prime Minister on Security, on the World Aids Day to stress the public on protection against aids under the slogan "Early detection, Fast treatment, End AIDS".
Jean-Gavalin,Ice-Walaput Petsathit, and Fai-Walulee Ditsayabuth, actor and actresses from series " Mongkut Ritsaya" from Channel 8, invite public to buy "DorgKaew Kulaya" which is the logo flower on the Disabled Day. All donations are to be used for the development and support on career promotion of the disables nationwide, and to be donated to Her Majesty Prince’s Kalayaniwattana on the occasion of the National Disabled Day.
Bank-Athikit avolunteers to donate blood in helping other people by inviting Thai to donate blood as a protection against blood shortage in the "World Blood Donor Day". The campaign is to encourage blood donation in every 3 months or 4 times a year under the slogan "Give freely, give often; Blood donation matters" so that blood supply will be sufficient for receivers and also resulting good health to donors as well.
Lulu-RSiam, Eang-Sitha, Fang-Tanunthorn, artists from series "Dork Sornchoo" from Channel 8 invite Thai to buy the Mahidol flag on the occasion of the "Mahidol Day". All incomes from distribution of the flags are to be donated to the "Siriraj Foundation" to help the underserved patients and purchase medical equipment and other necessary materials for a better quality of life of patients.

6. Environmental Management

The Company has promoted in establishing campaign and building conscious among employees on conservation, and using resources and energy cleverly and efficiently. This also includes support and creates activities that are beneficial for the preservation, conservation, and on continuously consuming natural resources, environment, and various energy sources. This is executed by promoting on campaigns and building joint conscious into realizing the benefit, value, and efficiently consuming resources which includes electricity usage conservation by switching off light switches, and electrical appliances after each usage, turn off light switches during lunch break, turn off the air conditioning units half an hour before leaving office, using stairs instead of the elevator, water conservation by having official to monitor leakages of equipment, oil conservation by prior planning before any journey, using e-mail instead of using paper document delivery, and also including other energy reservation in the work-place such as using 2 sides of paper, etc. Apart from constant public relation campaign by supplying information to employees, energy conservation campaigns are used for stimulation under the "OFFICE No. 5" campaign with award to be presented to the working unit with the most outstanding achievement on energy conservation as well.

Awards received in 2015
Fluke-Jira and Kanomjean-Kulamart, actor and actress from Channel 8, and artist LuangKai-RSiam received "Phra Kinnaree" award 2015 from the "Assembly of the Radio, Television, and Newspaper Newscasters of Thailand" as the role model for good person, good thinking, and in good society at the Chulabhorn Research Institute.
Tharmthai,Dome Black Vanilla, and Kratae RSiam aRSiam artists from RS, and Akarapon Thongtaradol, Romklao Amartayakul - newscasters from Channel 8, received the "Filial Piety Persons of the Year" award from the Daily Mirror newspaper at the meeting hall of the "Government Public Relations Department"
Fluke-Jira and Fang-Thanunthorn actor and actress from television Channel 8 received the “Ambassador of Buddism” award from Department of the Religious Affair in March 2015.
Kratae–Kratie RSiam, Jack Thanapon, Man Maneewan, Ying Titikarn, and View Nuttapon from RS received the “Pech Nai Pleang” award in 2015 for the outstanding Thai language users on the occasion of the National Thai Language Day.
ThankYou–Silpchanok, artist from the Kamikze group, an affiliated of RS, received the "National Outstanding Children and Youth” award in the category of mainstream media on protection of children and youth from social problems in 2015 from the "Office of Promotion and Protection of Child, Youth, the Elderly, and Vulnerable Groups” in the Ministry of Social Development and Human Security on the National Youth Day.
Jack–Jarupong and Hon–Santi, artists from the YESI Music, an affiliated of the RS group, received the “Compassionate Artist” 2015 award from the “Forum for Artists Promotion on Buddhism of Thailand” as the beneficiary to Buddhism.

Responsibilities toward society, environment, and related persons

1. Equitable business practices

The Company strives for legitimacy practice, and performs its duties with honesty and straight forwardness under the Company’s rules and regulations and performs the business ethics in all its activities and decision makings of the Company.

2. Complying with laws and human rights

The Company stresses the importance on complying with laws and human rights by adhering on its business practises to be in accordance with laws. This also includes the human rights which is the basic rights of all human beings who are born with equality with the same honour, and privilege without deprivation or non-allowance of any special rights, or any discrimination due to their differences on races, nationalities, religions, sexes, colour of their skins, ages, languages, or educational institutions, and including other items unrelated to the discrimination on human rights.

3. Equal treatment to the labour force

The Company is well realized that all employees are the most valuable asset of the Company, and are the most important factor in pushing the Company to achieve its goals. Hence, the Company has emphasized on fair treatment and practice in terms of opportunity, remuneration, promotion, job transfer, dismissal, as well as defining plan for human development into 3 levels such as the organization development, career development, and training development.

  1. Organization Development The Company promotes the building of corporate culture within its group of companies starting from new employee orientation and through continuous external education on all year round activities such as “RS Team Building” activity for employees, and “RS Team Leader” for management.
  2. Career Development The Company has stipulated the career path and promotion path for employees, including stipulation on duration for management training hours for each group of employees to be promoted as management. Employees’ preparation has been conducted through the management e-learning project which is the On-Line training and testing on topic of “Management Competency” of the organization for lower and middle management group.
  3. Guideline for the training development has been specified by using “Competency Base Training” together with the research result that necessarily required for the training need. Development methods are based on the public training and in-house training that cover on topics of knowledge development, attitude development, and skill development such as sale and marketing training courses on “Presentation for Success”, and on topic of image building and sale personality development etc. The Company also offers other non-training, and knowledge sharing activities that open opportunities for interested employees to participate in the form of special lectures by other successful executives, and speakers from other organizations such as special lecture on tax benefits, etc.

    Moreover, during 2014, activities to promote and develop its human resources in many important aspects have been arranged by the Company and subsidiaries such as:

    1. Appropriate health check-up program for employees’ annual health check-up that includes negotiation with hospital for special price on additional health check items and including health check-up by hospital at the Company’s office.
    2. Employee’s welfare benefits such as medical expenses’ welfare through life and accident group insurance, financial welfare, and others, such as financial welfare for funeral, in case of death, and in case of death for employee’s father, mother, child, or lawful spouse, financial help for marriage, ordination, etc.
    3. Engagement activities for employees such as the New Year activity, football matches in order to build relationship among departments within the organization etc.
    4. Arrangement on seminar concerning safety and sanitation in the work place by supplying knowledge, news through various media within the organization, and also activity on the annual fire drills.
4. Responsibilities toward customer and consumer

The Company determines to create and produce all types of media and entertainment portfolios for continuous satisfaction to the customers, distribution of quality products and services to customers as well as supplying the working unit to give services, care, explanation on queries and various problem-solving for customers.

5. Roles and Responsibilities toward Community, Environment, and the General Public.

The Company adheres to conduct its business for benefit of the economy, society, and environment with consideration on its duty and responsibility towards the country, society, and environment as well as operating and controlling its business completely under the scope of laws and other related regulations. This also includes determination in driving trend for the quality development of society, and environment on its own and by cooperation with the government and community. Responsibility towards society and environment must wholeheartedly and continuously be promoted to all levels of employees into becoming good and valuable citizen of the communities and society. Supports are to be given constantly to employees for participation in various activities for the communities and society in establishing good corporate culture in future.

‘English Teach a Child’ Under the program, 84 schools for the children to do well for King
Jack - Jarupong Kluaymaingarm, Ambassador of Thailand Foundation / artists of Yes Music, a subsidiary of RS Public Company Limited inviting donations of English books, both new and old, with the English Teach a child Activity to give to children in underprivileged schools across the country. Under the program, 84 schools for the children to do well for King. For the children to practice english skill to meet the pace of AEC.
Kamikaze Give & Share 2015 Happy New Year Season 2
Kamikaze, a subsidiary of RS Public Company Limited under Kamikaze Give & Share Program led by Four - Mod, Fay Fang Kaew, 321 and the NEWCOMER band. By this time the Kamikaze artist feeding the children together, play games and giveaways. Including a donation to the Foundation, aphasia and intelligence. (Rachawadee Home) with Miss Wimonpun, administrators of Rachawadee Home is the recipient.
Channel 8 Share to Child
Led by Dr. Ong-Art Sinlumpong, Managing Director of Television Business, RS Public Company Limited along with the actors and newscaster such as a Fluke - Jira Danbavornkiat, Lala - Lulu R-Siam, Poppy 321 (Chatchaya Songcharoen),etc. Presented the donation of a fun lunch. And Join feed to 150 children at Pakkret Home for Children with Disabilities (Baan Nontapum).
Others Activity in Year 2014
Baitoey and Kung, Singers of R-Siam, a subsidiary of RS Public Company Limited attached the Red Ribbon “World AIDS Day” to General Prayuth Chan-ocha, Prime Minister of Thailand.
Activity “1 to 3blood This pain for you”

RS launches campaign to urged people to forward the good things. By invite blood donation and post text and images then Hashtag # 1to3blood This pain for you via social media such as Instagram, Facebook and Fanpage.

Sale Mahidol Flag in “Life is Beautiful” Program to help poverty patients.

The Company has promoted in establishing campaign and building conscious among employees on conservation, and using resources and energy cleverly and efficiently. This also includes support and creates activities that are beneficial for the preservation, conservation, and on continuously consuming natural resources, environment, and various energy sources. This is executed by promoting on campaigns and building joint conscious into realizing the benefit, value, and efficiently consuming resources which includes electricity usage conservation by switching off light switches, and electrical appliances after each usage, turn off light switches during lunch break, turn off the air conditioning units half an hour before leaving office, using stairs instead of the elevator, water conservation by having official to monitor leakages of equipment, oil conservation by prior planning before any journey, using e-mail instead of using paper document delivery, and also including other energy reservation in the work-place such as using 2 sides of paper, etc. Apart from constant public relation campaign by supplying information to employees, energy conservation campaigns are used for stimulation under the “OFFICE No. 5” campaign with award to be presented to the working unit with the most outstanding achievement on energy conservation as well.

Awards received during 2014
Mrs. Pornpan Techarungchaikul, the Chief Operating Officer, RS Public Company Limited received award for “Outstanding Investor Relations Awards 2014” under the “SET Awards 2014” campaign in which the Stock Exchange of Thailand, in coordination with the “Money & Banking” magazine, had organized the event to announce distinctions with awards to the listed companies with distinctive results in various fields.
Dr. Ong-Art Sinlumpong, Managing Director of Television Business Channel 8 received award for “ Mekhala Star 2014” held the 2nd time. which was held under the program “national media unite glorify the king”
Office of National Buddhism Appointed Four - Mod, Actress from Channel 8 to be the “Ambassador of Buddhism”.
R-Siam singers received award for “Diamond in Music” is in Thailand in 2557, organized by the National Bureau of literature and history.
R Siam - Activity on Moral Support against Flooding

R Siam, the subsidiary under RS Public Company Limited, operates under "Activity on Moral Support against Flooding" has arranged activity to help flood victims in various areas as follows:


Area in Wat Kudkoon, and Hard Kooduer, Muang District, Ubon Ratchathani Province

Phanat Nikhom District, Chonburi Province

Bansang, Nardee, and Kabinburi District, PrachinBuri Province

Bang Kratum District, Phitsanulok Province
"Do For Dad" Activity (This card is for our father)

On the occasion of His Majesty the King’s Birthday on December 5th and the 2014 New Year celebration, in order to show loyalty to His Majesty the King and love towards our father, the RS Public Company Limited, in cooperation with Raks Thai Foundation, and Chulalongkorn Hospital, have arranged for the "Do For Dad" project (this card is for our father) under the "RS Give Back" project of RS Public Company Limited, and "84 Years – 84 Schools" of the Raks Thai Foundation. This activity has been conducted throughout December month by arranging for artists or the "Raks Thai" Good-will Ambassador to write the father day cards together with children suffering from chronic illness at the Chulalongkorn Hospital so the children can post these cards showing love to their fathers.

"Support the Elephant Family" Project

RS Public Company Limited, under the "RS Give Back" project, in coordination with the "Thai Society for the Prevention of Cruelty to Animals", TSPCA, have arranged activity on inviting people and the general public to support in feeding the baby elephants. This is to take care and help the growing baby elephants not to becoming stray elephant and living under proper care. Artist "Nako Jump", the TSPCA Good-Will Ambassador for 2013, is a role model in supporting the baby elephant through the "Asian Elephant Foundation of Thailand" with the aim to attract general public in supporting and helping elephant, which is the country’s animal mascot, and in order to stimulate people’s attention in participating in valuable activities for society.

Kamikaze - Lunch Treat Project for "Rajvithi Home for Girls"

The Kamikaze music label, a subsidiary of RS Public Company Limited, under the "Kamikaze Give & Share" project has arranged for a lunch treat at "Rajvithi Home for Girls". This is to pay and share happiness back to society by giving lunch to about 70 girls with age between 6 – 18 years old who have been under conditions that require relief due from problems of lacking supporter, poor family, or under distress condition with improper care, broken family, father or mother require assistance or under arrest, etc. Apart from activities on entertainment and lunch treat, the Company also donates part of the activity’s income to the "Rajvithi Home for Girls" for other activities as well.

Other Activities for Society during 2013


"Fulfilling Love, Care and Warmth" Activity on Senior Citizen Day


Activity, for RS employees with volunteering spirits, for charity run in the 26th Standard Charter - Bangkok Marathon with donation to Ananda Mahidol Foundation.


Public Relation Presenter on the World Aids Day

Project in Creating Rabies Free Area in Nonthaburi by Associating with Thai Society for the Prevention of Cruelty to Animals (TSPCA)

Objectives

  1. Reinforcing involvement on activitiesconcerning animal health cares, and the value of animal lifethrough the TSPCA ambassadors from RSartists, and volunteer networks on rabies’ watch.
  2. Opening opportunity for communities to access the rabies protection and control services.
  3. Development on correct knowledge and understanding in animal rearing among people in communities and the general public.
  4. To dedicate this charitable accomplishment to His Majesty the King Rama 9.

Activity Details

  1. In close collaborations with the Thai Society for the Prevention of Cruelty to Animals (TSPCA), and other related agencies.
  2. RS artists participated in the opening ceremony for project in creating rabies free area in Nonthaburi by associating with the Thai Society for the Prevention of Cruelty to Animals (TSPCA).
  3. Actual operation on registering and sterilizing dogs in real area together with the mobile vet units, officers from Nonthaburi livestock office, and volunteer networks in communities.
  4. Public relations activities in building correct knowledge and understanding in animal rearing, and joining other volunteers for rabies watch in communities.

Target Groups: People who are taking care of dogs, cats and general public

Expected Results

  1. People who participate in the project will be able to take care of themselves and protect their communities from rabies.
  2. The number of dogs infected with rabies will be reduced to the target.
  3. When critical situation arises there will be resources to counter against infection from animal to human.
  4. Obtained knowledge can be adapted and adjusted in correctly and properly taking care of oneself and pets with efficiency and safety in mind without causing problem to community and public.
Project “Making Artificial breast for breast cancer victims by Friends of Women’s Volunteers”

Objectives

  1. Generate nationwide campaign on the opportunity for women with breast cancer for opportunity to receive their breasts back.
  2. To build and increase the number of women volunteer groups to help other women.
  3. Invite women nationwide and the general public to participate in donation for free artificial breast project at the Phramongkutklao Hospital.

Project Details

Project “Making Artificial breast for breast cancer victims by Friends of Women’s Volunteers” has been established to open opportunity for interested persons the chance to help their female breast cancer friends to receive their breasts back. Additionally, this is to give support to the cancer victims their chances for equal treatment such as, same standard of treatment, place for medical storage, as well as other remedial accessories such as hairpiece, or artificial breast. Interested persons can join this project by donating or giving material support. Moreover, people with volunteer spirit are invited to join in for social activity in making artificial breast on the International Women’s Day. Public relations have been announced to general public on donation for the free artificial breast project at “Friends of Cancer” group, and “Puen Tor Fun” volunteer group, “MittraparbBumbud” center at the Phramongkutklao Hospital, for further details please contact at 081-206-8604 or www.noknoi.com

This project has been originated from various groups which consist of ParnThanapornWagprayoon, the YWCA embassador, and artists from RS Public Company Limited in conjunction with National YWCA of Thailand, “Puen Ying Tor Fun” group, “MittraparbBumbud” center at the Phramongkutklao Hospital.

Target Groups:

Women who suffer from breast cancer, and other people with volunteer spirit nationwide

Expected Results

  1. Women with breast cancer nationwide will have a chance to have their breasts back.
  2. Increase the joining forces of women volunteers in activities for other women.
  3. Increase the amount of donations for Project “Making Artificial breast for breast cancer victims by Friends of Women’s Volunteers” from general public.
“84 Schools for HM the King 84th Birthday Anniversary - Dedicating Virtue Accomplishment to HM the King”Project

Bannarklang School, Banhuaypukkrud Branch, MaeJam District, Chiengmai

Objectives

  1. To show appreciation to His Majesty the King on the occasion of His Majesty 84th Birthday Anniversary in 2011.
  2. To promote education and educational equipment to children and deprived schools in remote rural areas.

Activity Details

  1. Announcement for donation of educational equipment from employees at RS Public Company Limited, Jack JarupongKluaymai-Ngarm fan club, and general public.
  2. Delivery of educational equipment to Raks Thai Foundation by Jack JarupongKluaymai-Ngarm, the Raks Thai Foundation Ambassador, together with employees of RS Public Company Limited.
  3. Jack JarupongKluaymai-Ngarm, the Raks Thai Foundation Ambassador, visited Bannarklang School, Banhuaypukkrud Branch, MaeJam District, Chiengmaito deliver books and paint the school building. Other activities included vegetable planting and local vegetable seeds conservation project, educational project on local chicken of Banhuaypukkrud and chicken rearing, walking catfish rearing project, tree planting project, and school garbage management project.

Project Duration:

The “84 Schools for HM the King 84th Birthday Anniversary - Dedicating Virtue Accomplishment to HM the King” Projectstarted from 2010 to 2012 as RS Public Company Limited had been involved in supporting Bannarklang School, Banhuaypukkrud Branch, MaeJam District, Chiengmai in December 2012.

Target Group:

Deprived schools in remote rural areas of MaeJam District, Chiengmai

Expected Results

  1. Participants in the project will show their appreciations to His Majesty the King on the occasion of His Majesty 84th Birthday Anniversary in 2011.
  2. Encouragement on learning and giving support on educational equipment to children and deprived schools in remote rural areas.
RS Give Back

“7 Dangerous Days – Join in to Reduce Traffic Accident”

RS Public Company Limited, utilize under the “RS Give Back” project, has arranged a campaign called “7 Dangerous Days – Join in to Reduce Traffic Accident” in order to protect and reduce accidents during the Songkran and new year festival as problem concerning road traffic accidents have increased gradually. At the same time, Government organizations and related private sectors have joined in for measuresto tackle these traffic accidents in order to reduce the number of accidents during the festive seasons.

Objectives

  1. To assist drivers to drive with care during various festive seasons.
  2. This is the continuation of “RS Give Back” project.

Organization

  1. RS Public Company Limited
  2. The Royal Thai Police

Procedure

Artists participated in distribution of documents, stickers, leaflets on how to drive safely and also gave out “HuangYai” bags to drivers.

Expected Results

  1. Drivers will take more care when they are driving.
  2. Reduce traffic accident.
Activity on donation for flood victims at the Thai Red Cross Society
Activities on National Children’s Day by distributing presents to various organizations such as Directorate of Civil Affairs, National Library of Thailand, Home for Mentally Handicapped Children, and Preschool Child Development Center at “RuamPattana” community, Ban-Par .
Activity on selling poppies to support soldiers on the Veterans day
Project “Artists unite to help the underprivileged people at SirirajHospital” artists receiving donations and selling “Mahidol” flag.
Activity on selling Jasmines on occasion of the National Mother’s Day with income to be donated to the National Council on Social Welfare of Thailand to help people in distress and educational grants for poor children nationwide.
Blood donation activity at the National Blood Centre, Thai Red Cross Society, due to blood shortage situation and to be used in emergency cases.
Project “Silapin Pun-Namjai” donates clothing, educational supplies, sports equipment to children at “Ban Buak-jan” school, Pong-yang sub-district, Mae-rim district, Chiengmai under the project name “Nao-nee PueNongPuyakrai”, or “For Needy Children inwinter”.
Activity on “Returning school back to kids – Association with community” at “WatPhadTongchai School”, Ayutthaya province.
Project “RS-Coordinate our Hearts to Help Flood Victims”

Principle and Rationale

Proceeding from severe flooding in many provinces of Thailand, all Thais are concerned and have shown their willingness to assist the flood victims. RS Public Company Limited which is listed as the number 1 company in entertainment business, has initiated the project “RS-Coordinate our Hearts to Help Flood Victims” to raise funds and materials for flood victims. People have been invited to make donations for purchasing of necessary items in helping the flood victims. Revenue from this fund raising project has been donated to victims in the provinces without deducting any expenses.

Objectives

  1. Invite singers and artists to participate in the fund raising campaign to help flood victims.
  2. Appease and give morale support to flood victims.
  3. Initiate in inviting general public and youth with volunteer mindsets to participate in projects for helping flood victims.

Activity Details

  1. Participation of artists from RS and other artists in selling T-shirts to help flood victims together with the Thai Red Cross Society.
  2. Management and artists conveyed donations to flood victims or to organizations that helped flood victims.
  3. RS artists visited the flooded areas and delivered survival bags to flood victims.
  4. RS artists, participating as youth leaders, volunteered in packing the survival bags and distributing foods to flood victims in many evacuation centers.

Expected Results

  1. Pictures that show unity of artists and stars joining forces in selling T-shirts and receiving donations from the helping and coordinating general public.
  2. Donations in the forms of money and materials to flood victims will more or less relieve their distresses.
  3. People and youths with volunteer mindsets participate in helping flood victims in many evacuation centers.
KAMIKAZE’S LOVER Project “Deaf but We Can Feel

Project Objectives

  1. Implanting of perception in Thai youth and then reaffirm its awareness to all Thais on the importance of sharing to disabled children, and readily to provide them with opportunities in society to give them confidence and happy living.
  2. Part of the project income will be donated to the “Foundation for the Deaf under the Royal Patronage of Her Majesty the Queen” for its various projects.

Target Group of the Project

Main Target Group : Teenagers, male-female, aged 12-22, countrywide, who are Kamikaze fan club. Minor Target Group: All Thais, and agencies under the government and private sectors, including the mass media. Social Role and Responsibilities KAMIKAZE’S LOVER Project “Deaf but We Can Feel”

Project Details

  1. Compose the song and music video called “Every Minute” using 36 artists from the Kamikaze group singing the “Every Minute” song with guest actors from the hearing impaired children joining in the music video.
  2. Kamikaze artists and deaf children presented thornapple flowers, which were symbol for deaf children, to the prime minister and cabinet ministries during their meeting.
  3. News announcement on details of the Kamikaze’s Lover Project.
  4. Arrange the Kamikaze’s Lover concert and donate revenue to the “Foundation for the Deaf under the Royal Patronage of Her Majesty the Queen”. The hearing impaired children joined in using their sign language together with artists on stage. Moreover, the hearing impaired children were invited to the concert which was facilitated with sign language throughout. This was to share love and happiness to all of them countrywide.
  5. Revenues from the project together with VCD were donated for various activities of the hearing impaired children.

Expected Results

  1. Thai youth and also Thai people will give priority on the importance of sharing to disable children and provide them with opportunities in society which will give them more confidence.
  2. Part of the revenue in the project that was donated to the “Foundation for the Deaf under the Royal Patronage of Her Majesty the Queen” will generate benefits to many projects under the foundation.
YWCA of Thailand-Goodwill Ambassador

RS Public Company Limited has continuously participated in activities for society which includes supporting its artists to become Goodwill Ambassadors in various organizations, and becoming core leaders in inviting public to participate in many activities for society.

The Goodwill Ambassador for YWCA performs as representative and image of YWCA in promoting women as well as young women in having volunteer mindsets, and also leads them to changes by generating strength and increases their capabilities to participate in every levels of decision making. This will be prepared through campaign and activity arrangements for women and young women on their rights in society, economics, religion, politics and administration, and health. Emphasize has to be made on important topics of violence on women and child, reproductive health, appropriate sexual relationship, aids, economic strength, and equal right on education. Additionally, this also includes promotion for organization to conduct its mission in accordance with corporate governance, serving its members efficiently, and effectively.

Objectives

  1. Become leader for changes by generating strength and increases capabilities for women and young women.
  2. Promote and support women and young women in having volunteer mindset.
  3. Campaign and arrange activities for women and young women on their rights in society such as violence on women and girls, appropriate sexual relationship, aids, economic strength, and equal right on education.

Activity Details

  1. Participate in various activities that promote strong women, and becoming leaders of young women in activities for society.
  2. Use public relations on YWCA activities such as fund raising activity, and meeting of the World YWCA, etc.

Expected Results

  1. Thai women and young women will be strong and having more capability in society.
  2. Joining forces of women with volunteer mindsets to participate in social activities will increase and will be more visible.
  3. Problem concerning violence on women and girls in society will reduce.

Parn Thanaporn Wakprayoon
Ambassador
Project: “Cleaning Temple and Mind”

Principle and Rationale

Referring to the flood crisis since late September 2011, current situation in some inundated areas have been alleviated, however, trails of damages in many areas are visibly left behind such as areas of the Buddhist shrines and monasteries in many temples. The Supreme Patriarch Secretariat together with RS Public Company Limited has initiated a “Project – His Holiness Somdet Phra Nyanasamuara, Supreme Patriarch of Thailand”: Cleaning Temple and Mind in 2011. This is designed to recuperate the flood victims’ minds with some useful activities to relief them from sadness, and also restore Buddhist places back to their formal beauty.

Objectives

  1. Restore Buddhist places in the inundated areas back to their formally clean and beautiful conditions.
  2. Build solidarity to all people in every group in accordance with Buddhist teaching concept of “Compassion” by using the Buddhist places as center for their minds.
  3. Open up opportunity for new generation of youth with volunteer mindset to join in the public services.

Activity Details

  1. Announcements are made through public relations to people who have faith and volunteer mindset to donate cleaning equipment, as well as to spend their spare time usefully by cleaning up the Buddhist places affected by flood. Donations are made at the Supreme Patriarch Secretariat, Wat Bowonnivej Woraviharn.
  2. Visit and clean the surrounding temple area which includes cleaning and renovating damaged equipment. Survival bags are also distributed to flood victims nearby.

Expected Results

  1. Buddhist places in the inundated areas will be restored to their originally clean and beautiful appearances.
  2. The creation of solidarity to all people in every group by joining together in activities that used the Buddhist places as center for their minds.
  3. More new generation of youth with volunteer mindset will join in to work with the public services.
TSPCA’s Ambassador (Thai Society for the Prevention of Cruelty to Animals’ Goodwill Ambassador)

Objectives

  1. Build consciousness on value of animal life and instill kindness to animal in youth and general public.
  2. Campaign for people to report on cruelty to animals.
  3. Support and manage on giving services or aid to animals as appropriated.

Activity Details

  1. Continuation of the project “Animal Friendly Schools and Stakeholders Capacity Building Program”.
    This project is the continuation on implanting conscious in new generation of Thai youth to be kind to animals, feeding them with understanding of their natural behavior. Activities on campaign to teach children in schools are:
    - Activity with recreation on loving animals at school such as activity in the boy-scout camp by giving knowledge on animals to youth while inserting recreation activity to children as well.
    - Project on educating knowledge to children by joining with the Bangkok Metropolitan Administration (BMA), starting with school in the BMA first.
  2. Good Friend Volunteers Project
    General public and students who are interested to assist in the society’s activities are invited to join. TSPCA’s certificate and commendable T-shirt will be awarded to people who join the project.
  3. A Rehome & Adoption Program
    Activities include regulation arrangements, visiting, campaign on donations of necessary food and medicine for vagabond dogs and cats, guiding members on some beneficial trips (sterilization, vaccination) at the society’s fostering homes.
    - In order to build dedication and coordination in solving problems on vagabond animals.
    - Act as collaboration center between vagabond animals’ caretakers and people who want to adopt them.
    - Lightening the load and responsibility of vagabond animals’ caretakers.
    - Open opportunity to people who want to participate in fostering vagabond animals.
    - Improve vagabond animals’ living quality and health.
    - Assist government agency in reducing environmental pollution and promote local community’s health.
  4. Project “Drive for Legislation to Promote and Protect Animal Welfare” in Thailand
    Act as mouthpiece for the campaign to push for the legislation to become effective in Thailand, and spread out internationally through the Asia Pacific region.

Expected Results

  1. Youth and general public will realize the value of animal life, and show some kindness to animals.
  2. Youth and general public will obtain knowledge and understanding on animal cares.
  3. More volunteers are expected to join in the activity.
  4. Able to push through the law by passing the “Legislation to Promote and Protect Animal Welfare” in Thailand.
 
Other Social Contribution Activities in 2011

Pong Lang Saon, Kra-Tae, Kra –Tai were raising fund for emergency room in the Police General Hospital

Parn Thanaporn joined forces to build the honorable home on the occasion of “Mother Day”.

RS artists invited people to buy “Mahidol Flag” to raise fund for impoverished patients.

RS artists joined campaign on smoke free society during the “World No Tobacco Day”.

C-Quint joined campaign on tree planting for the project “Tree Planting following Father’s Footsteps”

RS artists participated in selling jasmines on behalf of the National Council on Social Welfare of Thailand. Part of income would be presented to HM the Queen to help people in distress, and as scholarships to impoverished children nationwide.