Investor Relations

Company's Business

At present, RS Group has 4 main core businesses which are Health and Beauty, Media, Music and Event Businesses.

Revenue Structure

Type of Revenue

2015

2016

2017

Amount (Million Baht)

Share in total revenue
(%)

Amount (Million Baht)

Share in total revenue (%)

Amount (Million Baht)

Share in total revenue (%)

Health and Beauty Business

231.9

6

227.7

8

1,389.1

40

Media Business

2,122.4

59

1,694.8

56

1,703.5

49

Music Business

463.2

13

320.0

11

254.5

7

Event Business

706.4

20

748.7

25

154.6

4

Revenue from Other Business

79.7

2

7.3

0

0

0

Total Revenues

3,603.6

100

2,998.6

100

3,501.7

100

  • Health and Beauty Business

  • MEDIA BUSINESS

    RS media business consists of 2 major media channels i.e. Television and Radio.

    TV Media Business

  • Radio Business

  • Music Business

  • Event Business

Health and Beauty business

  

RS Public Company Limited (“the Company” or “RS”) engages in the business of health and beauty products under the company Lifestar Company Limited (“Lifestar”). Products include a skin care range under the “Magique” brand, a hair care range under the “Revive” brand, and food supplements under the “S.O.M.” brand. These products have been inspired by global innovation and research institutes, both at home and abroad. Products offerings for sale in 2017 include over 30 items, including those 10 items from partners. The Company itself owns over 20 items that reflect the global trend of people increasingly turning their attention to personal health and beauty. The Company advertises through RS’s media channels: Channel 8, 4 satellite television channels, and radio media. This maximizes the benefits of having an in-house, integrated media capacity, which also includes advertising through online channels like “www.shop1781.com” and “@Shop1781 (LINE SHOP)”. In recent years, there has also been the promotion and distribution of products through the retail outlets (modern trade) and drug stores across the country. In addition, the Company has developed a telesales system to increase efficiency, with the capacity to better analyze customer data and more accurately place ads for specific product lines. The team includes a call center, which has tripled in size from 2016 to match the increasing number of customer calls as well as to better offer products to meet customers’ needs. Other initiatives include team development of after-sales systems (Customer Relationship Management or CRM); a dedicated team takes care of and analyses customer data, as well as makes product recommendations and promotions, in order to manage customer information systems that have grown 7-fold in the past year, with the end goal of effectively closing more sales.

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Television Media Business

RS operates digital television “Channel 8” and 4 satellite television channels include Sabaidee TV, Channel 2, YOU Channel and Ploen TV that have distinctive formats, concepts and target viewers, as follows:

Channel 8

The Channel 8 television station, under the concept of “Intense Story, Full Emotion”, presents programs that meet the needs of the majority of television viewers in Thailand (mass market). The concept has been implemented as free TV that resonates with people of various genders and ages. The anchor programs include news shows that are simple and easy to understand; they have become popular with ratings among the category leaders. “Morning News”, “Evening News”, and other news programs cover local happenings of ordinary people and their grievances, as well as invite viewers to taste excellent dishes and visit popular tourist attractions. The programs include “Cho Praden”, “Pak Tong Dong Ru”, and “Sakit Kao Det”, as well as programs in the sports category, such as “8 Max Muay Thai”, “The Champion Muay Thai Dat Cheurk”, “Muay Thai Battle”, and “Muay Man Super Max”. In addition, the Company received the live broadcast rights for international-level boxing such as “HBO Boxing” and “Ultimate Fighting Championship (UFC)”. Another important phenomenon was the Indian series “Siya Ke Ram” and “Sankat Mochan Mahabali Hanumaan”. Channel 8 edited the content to be more concise, dubbed the dialogue, and re-created music to better suit the tastes of local audiences. These efforts enabled a viewership of over 3 million people and the series reached a fever pitch. Also, the series smashed rating records for a foreign series and created buzz throughout the year. The new Thai drama series in 2017 included 8 shows, including “Rabam Fai”, “Chaloei Suek”, “Ngao Saneha”, “Game Payabaht”, “Plerng Rak Fai Man”, “Sai Yom Si”, “Jai Luang” and “Ngao Arthan”. Channel 8 also added to the richness of its variety shows such as “Krua Lan Thung”, “Supta Talat Taek”, “Eung Teung Siew” and “The Guest Tee Sanit Khon Dang”. The variety of the programming has been popular, landing Channel 8 among the top-tiered ratings in the country, based on the survey conducted by AGB Nielsen Media Research (Thailand) in December 2017.

Satellite Television consists of 4 main channels: Channel 2, Sabaidee TV, YOU Channel, and Ploen TV. Each channel maintains its own concept and types of programs, as follows:

Channel 2

Channel 2 showcases superb dramas and variety shows including foreign series from China, India, and Korea that have been highly popular on Channel 8. Each has been carefully selected and concisely presented on Channel 2, to retain the audience base by catering to their favorite entertainment styles.

Sabaidee

Sabaidee TV targets Thai music lovers in a variety of genres. The channel is not just limited to country music; it also offers “music for life”, string music, hits from the past, and old songs that are hard to find. The slogan is the “Thailand’s number one hit music channel”. The overseeing of production and management of content under the RSiam label marks a strength of Sabaidee TV. It has enabled the offering of a wide variety of programs, both in depth and on a broad scale, which leverages the full potential of the artists. Coupled with a unique selection of hosts that are memorable and appealing to a diverse group of people, Sabaidee TV is a channel that can be watched and enjoyed throughout the day. Communications among viewers can be facilitated via mobile text messages (SMS) and on the display screen at all times.

YOU Channel

YOU Channel comes with the concept of “Hit Songs Variety”, which speaks to viewer and listener groups of all genders and ages who love music. The content takes the form of music videos or concerts of artists under the RS umbrella.

Ploen TV

Ploen TV addresses the needs of most audiences in the country, presenting news and variety shows of Channel 8 on its own channel. Audiences can find and view their favorite content, fully aligned to their tastes.

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Radio Media Business

The Company engages in the radio media business through the radio frequency system of F.M. 93.0 MHz around Bangkok and vicinity, through online channel at www.COOLISM.net and mobile platform via COOLISM application under the brand of COOLfahrenheit, with the following details:

Radio Station

COOLfahrenheit

Concessioner

Navy Radio Station

Airtime

24 hours

Signal Coverage

Bangkok and Vicinity, And through Online and Mobile Channels nationwide

Program Concept

Living Young & Beyond

Target Audience

Generation C, aged between 20 to 44 years


COOLfahrenheit Radio Station

COOLfahrenheit follows the Digital Transformation strategy. Without attaching its brand solely to a FM Analog radio station, the station has forayed into the digital platform and plans to maintain a hybrid system. The Company continues to fully operate commercial radio by continuing to focus on maintaining its popularity. At present, COOLfahrenheit, under the concept of “Living Young & Beyond”, has been able to retain listeners across the country and continuously capture the number one spot in terms of popularity among its target group for more than 14 years. These results are from a survey conducted by AGB Nielsen Media Research (Thailand), which resulted in advertising firm clients and product owners remaining confident in utilizing the Company’s advertising media.

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Music Business

The music business of RS operates in an integrated manner and covers every step of the operations, encompassing the selection of artists, music production, music promotion, strategic media planning and marketing, artist management, and managing music content. Both the artists and the music go through the online platform, such as streaming and downloads, and offline platform, such as television.

The music business derives revenue from three main sources:

  1. Revenue from showbiz and events of the artist under RS umbrella is to monetize the artist’s capacity and maintain a visible profile throughout the year. It also boosts the image of the artist as a brand ambassador or presenter product for various products.
  2. Revenue from sales of music in different formats via digital content, whether downloading music; downloading ringtones; buying music for mobile ring back tones; downloading full songs through other channels, such as iTunes or through a network of mobile (WAP) music formats; online music streaming through various platforms such JOOX and Spotify; listening to music and watching music videos online via YouTube, Line TV.
  3. Revenue from copyright collected by a Thai Copyright collection CO., LTD. in the name of TCC, a subsidiary that serves to store the Company’s copyrighted works used in a commercial capacity.
Artists/Singers

At present, the Company has artists and singers with potential under the umbrella of the RSiam label. Artists and singers under the label, including both solo artists and groups, are those with the ability to perform and can add value to the business. They feature a wide range of music, covering all target groups across the country. Examples of RSiam artists include Baitoey RSiam, Ja RSiam, Kratae RSiam, Ble Patumrach RSiam, Lulu Lala RSiam, Flame, Man Maneewan, Ying Thitikarn, Vid Hyper, and Tanya RSiam, among others.

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Event Business

The revenue from event business is derived from concerts and marketing activities. At present, most of the concerts and marketing events have been in support of RS’s television media business.

RS specializes in organizing concerts and marketing events. Contract productions are in line with the marketing plans of customers who invest in media promotional activities at the point of sale. The type of performance and event specified in the plan, and various forms of media entertainment provide continuity and can affect the business in the long run.

RS is a large media company that enjoys advantages in hosting concerts and marketing events, as there are many popular artists and singers under its label. The Company also benefits from its integrated media business, including television and radio. This ensures that concert and marketing events from the Company will effectively fulfill customers’ needs.

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